Mackie vs Midas:Which is more popular?
In September 2026, Midas had more branded searches than Mackie among analog mixer brands worldwide. Midas had about 57,500 branded searches, while Mackie had 40,500. Midas made up 25.1% of all analog mixer brand searches we track, and Mackie accounted for 17.7%. When we asked ChatGPT and Google AI Overviews about analog mixer brands, Mackie appeared in three of the five answers and Midas in one. Mackie was mentioned before Midas in two out of three answers that named either.
Who do people search for more?
Midas, about 42% more searches than Mackie
Who does AI mention more?
Mackie, mentioned in 3 of 5 answers, Midas in 1
Who does AI recommend more?
Mackie, named ahead of Midas in 2 of 3 answers
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Top analog mixer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mackie was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Midas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mackie was listed before Midas in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Allen & Heath1st
Yamaha2nd
Soundcraft3rd- Mackie4th
- Midas5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Allen & Heath3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mackie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Soundcraft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about analog mixer brands
5 answers
Asked ChatGPT
“Which analog mixer brand should I buy?”
Asked ChatGPT
“What are the best analog mixer brands?”
Asked ChatGPT
“What's the best analog mixer brand for a small studio?”
Searched Google, AI Overview
“live sound mixer”
Searched Google, AI Overview
“analog mixing console”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Mackie or Midas more popular in search?
This chart shows how often people search Google for Mackie and Midas by name. Each line represents a brand's share of searches for all five analog mixer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Midas, Mackie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Midas | Yamaha | Allen & Heath | Mackie | Soundcraft |
|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 24.2% | 18.7% | 15.3% | 15.3% |
| Nov 2025 | 27% | 24.5% | 19.5% | 15.9% | 13% |
| Dec 2025 | 24.7% | 25.8% | 16.3% | 19.9% | 13.3% |
| Jan 2026 | 24.5% | 25.9% | 20% | 16.3% | 13.4% |
| Feb 2026 | 25.3% | 27.2% | 20.3% | 13.6% | 13.6% |
| Mar 2026 | 26.2% | 26.5% | 19% | 15.5% | 12.7% |
| Apr 2026 | 26.9% | 25.9% | 19% | 15.5% | 12.7% |
| May 2026 | 28.4% | 24.8% | 18.8% | 15.4% | 12.6% |
| Jun 2026 | 25.2% | 27.8% | 16.7% | 16.7% | 13.7% |
| Jul 2026 | 25.6% | 28.5% | 17.2% | 17.2% | 11.5% |
| Aug 2026 | 24.8% | 28.6% | 16.5% | 16.5% | 13.5% |
| Sep 2026 | 25.1% | 25.1% | 17.7% | 17.7% | 14.5% |
How has the Mackie and Midas comparison changed over the last 12 months?
3 findings
- Midas was ahead of Mackie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mackie’s share of searches among analog mixer brands worldwide moved from 15.3% to 17.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Midas’ share of searches among analog mixer brands worldwide moved from 26.5% to 25.1%, and its estimated monthly branded searches held steady at 57.5K.
How did search popularity change for analog mixer brands worldwide in September 2026?
2 changes
In September 2026, Mackie gained share of searches among analog mixer brands worldwide, from 16.5% to 17.7%.
In September 2026, Midas rose from 2nd to 1st among analog mixer brands worldwide.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Mackie’s and Midas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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