Brandwave

How popular isMidas?

In September 2026, people searched for Midas by name about 57,500 times worldwide, about the same as the previous year. These searches made up 25.1% of all global analog mixer brand searches, placing Midas first out of five brands. When we asked both ChatGPT and Google AI Overviews about analog mixer brands, Midas appeared in one of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Midas is the most searched of 5 competitors and the fifth most recommended in AI answers.

  1. MidasShare of searches 25.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. YamahaShare of searches 25.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Allen & HeathShare of searches 17.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. MackieShare of searches 17.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. SoundcraftShare of searches 14.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Midas website (opens in a new tab)

Follow Midas and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top analog mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Midas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Midas is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Allen & Heath1st
  2. Yamaha2nd
  3. Soundcraft3rd
  4. Mackie4th
  5. Midas5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Allen & Heath3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mackie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcraft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about analog mixer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which analog mixer brands compete with Midas?

Midas against analog mixer brands worldwide, by month

Share of searches by month for Midas, Yamaha, Allen & Heath, Mackie, Soundcraft. The figures are in the table below the chart.

View monthly share of searches table
MonthMidasYamahaAllen & HeathMackieSoundcraft
Oct 202526.5%24.2%18.7%15.3%15.3%
Nov 202527%24.5%19.5%15.9%13%
Dec 202524.7%25.8%16.3%19.9%13.3%
Jan 202624.5%25.9%20%16.3%13.4%
Feb 202625.3%27.2%20.3%13.6%13.6%
Mar 202626.2%26.5%19%15.5%12.7%
Apr 202626.9%25.9%19%15.5%12.7%
May 202628.4%24.8%18.8%15.4%12.6%
Jun 202625.2%27.8%16.7%16.7%13.7%
Jul 202625.6%28.5%17.2%17.2%11.5%
Aug 202624.8%28.6%16.5%16.5%13.5%
Sep 202625.1%25.1%17.7%17.7%14.5%

  1. 1.Midas

    25.1%

    Moved from 2nd to 1st. 57.5K estimated branded searches, +15.7% vs prior month. Share +0.3 points.

  2. 2.Yamaha

    25.1%

    Moved from 1st to 2nd. 57.4K estimated branded searches, 0% vs prior month. Share -3.6 points.

  3. 3.Allen & Heath

    17.7%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  4. 4.Mackie

    17.7%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  5. 5.Soundcraft

    14.5%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.9 points.

Compare popularity between Midas and its closest rivals

Every comparison with Midas

4 comparisons

How has branded search demand for Midas changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Midas worldwide held steady at 57.5K.
  • Across the 12 months ending September 2026, Midas’ share of searches among analog mixer brands worldwide decreased from 26.5% to 25.1%.
  • Across the 12 months ending September 2026, Midas’ share of searches among analog mixer brands worldwide peaked at 28.4% in May 2026 and was lowest at 24.5% in January 2026.

How did search popularity change for analog mixer brands worldwide in September 2026?

5 changes

  1. In September 2026, Allen & Heath gained share of searches among analog mixer brands worldwide, from 16.5% to 17.7%.

  2. In September 2026, Mackie gained share of searches among analog mixer brands worldwide, from 16.5% to 17.7%.

  3. In September 2026, Soundcraft gained share of searches among analog mixer brands worldwide, from 13.5% to 14.5%.

  4. In September 2026, Yamaha lost share of searches among analog mixer brands worldwide, from 28.6% to 25.1%.

  5. In September 2026, Midas rose from 2nd to 1st among analog mixer brands worldwide.

How are Midas’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Midas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • midas console
  • midas heritage
  • midas m32
  • midas mixer
  • midas mr18

Do you work for Midas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Midas your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free