Midas vs Yamaha:Which is more popular?
In September 2026, Midas and Yamaha were level in searches among analog mixer brands worldwide, with an estimated 57.5K versus 57.4K branded searches, at 25.1% of the total each. When we asked ChatGPT and Google AI Overviews about analog mixer brands, Yamaha appeared in all five answers and Midas in one. Yamaha was mentioned before Midas in every answer.
Who do people search for more?
Midas and Yamaha are searched for about as often as each other.
Who does AI mention more?
Yamaha, mentioned in every answer we collected
Who does AI recommend more?
Yamaha, named ahead of Midas in every answer
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Top analog mixer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yamaha appeared in all five answers. Midas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yamaha was listed before Midas in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Allen & Heath1st- Yamaha2nd
Soundcraft3rd
Mackie4th
Midas5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Allen & Heath3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mackie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Soundcraft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about analog mixer brands
5 answers
Asked ChatGPT
“Which analog mixer brand should I buy?”
Asked ChatGPT
“What are the best analog mixer brands?”
Asked ChatGPT
“What's the best analog mixer brand for a small studio?”
Searched Google, AI Overview
“live sound mixer”
Searched Google, AI Overview
“analog mixing console”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Midas or Yamaha more popular in search?
This chart shows how often people search Google for Midas and Yamaha by name. Each line represents a brand's share of searches for all five analog mixer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Midas, Yamaha. The figures are in the table below the chart.
View monthly share of searches table
| Month | Midas | Yamaha | Allen & Heath | Mackie | Soundcraft |
|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 24.2% | 18.7% | 15.3% | 15.3% |
| Nov 2025 | 27% | 24.5% | 19.5% | 15.9% | 13% |
| Dec 2025 | 24.7% | 25.8% | 16.3% | 19.9% | 13.3% |
| Jan 2026 | 24.5% | 25.9% | 20% | 16.3% | 13.4% |
| Feb 2026 | 25.3% | 27.2% | 20.3% | 13.6% | 13.6% |
| Mar 2026 | 26.2% | 26.5% | 19% | 15.5% | 12.7% |
| Apr 2026 | 26.9% | 25.9% | 19% | 15.5% | 12.7% |
| May 2026 | 28.4% | 24.8% | 18.8% | 15.4% | 12.6% |
| Jun 2026 | 25.2% | 27.8% | 16.7% | 16.7% | 13.7% |
| Jul 2026 | 25.6% | 28.5% | 17.2% | 17.2% | 11.5% |
| Aug 2026 | 24.8% | 28.6% | 16.5% | 16.5% | 13.5% |
| Sep 2026 | 25.1% | 25.1% | 17.7% | 17.7% | 14.5% |
How has the Midas and Yamaha comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Yamaha took it in December 2025, Midas took it in April 2026, Yamaha took it in June 2026, Midas took it in September 2026.
- Across the 12 months ending September 2026, Midas’ share of searches among analog mixer brands worldwide moved from 26.5% to 25.1%, and its estimated monthly branded searches held steady at 57.5K.
- Across the 12 months ending September 2026, Yamaha’s share of searches among analog mixer brands worldwide moved from 24.2% to 25.1%, and its estimated monthly branded searches moved from 52.5K to 57.4K.
How did search popularity change for analog mixer brands worldwide in September 2026?
2 changes
In September 2026, Yamaha lost share of searches among analog mixer brands worldwide, from 28.6% to 25.1%.
In September 2026, Midas rose from 2nd to 1st among analog mixer brands worldwide.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Midas’ and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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