Brandwave

How popular isMackie?

In September 2026, people searched for Mackie by name about 50,400 times worldwide, an 11.5% increase from the previous year. These searches made up 17.7% of all global analog mixer brand searches, placing Mackie fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about analog mixer brands, Mackie appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Mackie is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. MidasShare of searches 25.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. YamahaShare of searches 25.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Allen & HeathShare of searches 17.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. MackieShare of searches 17.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. SoundcraftShare of searches 14.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top analog mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mackie was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mackie is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Allen & Heath1st
  2. Yamaha2nd
  3. Soundcraft3rd
  4. Mackie4th
  5. Midas5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Allen & Heath3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mackie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcraft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about analog mixer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which analog mixer brands compete with Mackie?

Mackie against analog mixer brands worldwide, by month

Share of searches by month for Midas, Yamaha, Allen & Heath, Mackie, Soundcraft. The figures are in the table below the chart.

View monthly share of searches table
MonthMidasYamahaAllen & HeathMackieSoundcraft
Oct 202526.5%24.2%18.7%15.3%15.3%
Nov 202527%24.5%19.5%15.9%13%
Dec 202524.7%25.8%16.3%19.9%13.3%
Jan 202624.5%25.9%20%16.3%13.4%
Feb 202625.3%27.2%20.3%13.6%13.6%
Mar 202626.2%26.5%19%15.5%12.7%
Apr 202626.9%25.9%19%15.5%12.7%
May 202628.4%24.8%18.8%15.4%12.6%
Jun 202625.2%27.8%16.7%16.7%13.7%
Jul 202625.6%28.5%17.2%17.2%11.5%
Aug 202624.8%28.6%16.5%16.5%13.5%
Sep 202625.1%25.1%17.7%17.7%14.5%

  1. 1.Midas

    25.1%

    Moved from 2nd to 1st. 57.5K estimated branded searches, +15.7% vs prior month. Share +0.3 points.

  2. 2.Yamaha

    25.1%

    Moved from 1st to 2nd. 57.4K estimated branded searches, 0% vs prior month. Share -3.6 points.

  3. 3.Allen & Heath

    17.7%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  4. 4.Mackie

    17.7%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  5. 5.Soundcraft

    14.5%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.9 points.

Compare popularity between Mackie and its closest rivals

Every comparison with Mackie

13 comparisons

How has branded search demand for Mackie changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mackie worldwide rose from 45.2K to 50.4K.
  • Across the 12 months ending September 2026, Mackie’s share of searches among analog mixer brands worldwide increased from 15.3% to 17.7%.
  • Across the 12 months ending September 2026, Mackie’s share of searches among analog mixer brands worldwide peaked at 19.9% in December 2025 and was lowest at 13.6% in February 2026.

How did search popularity change for analog mixer brands worldwide in September 2026?

5 changes

  1. In September 2026, Allen & Heath gained share of searches among analog mixer brands worldwide, from 16.5% to 17.7%.

  2. In September 2026, Mackie gained share of searches among analog mixer brands worldwide, from 16.5% to 17.7%.

  3. In September 2026, Soundcraft gained share of searches among analog mixer brands worldwide, from 13.5% to 14.5%.

  4. In September 2026, Yamaha lost share of searches among analog mixer brands worldwide, from 28.6% to 25.1%.

  5. In September 2026, Midas rose from 2nd to 1st among analog mixer brands worldwide.

How are Mackie’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mackie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mackie
  • mackie audio mixers

Do you work for Mackie? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mackie compete?

Mackie is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Audio mixers2nd of 615.8%Show ranking
Foldback monitor brands2nd of 816.3%Show ranking
Analog mixer brands4th of 517.7%Shown above
PA systems1st of 539.6%Show ranking
Creator with pink hair and a pink jacket

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