Mackie vs Soundcraft:Which is more popular?
In September 2026, Mackie had more branded searches than Soundcraft among analog mixer brands worldwide. Mackie had about 40,500 branded searches, while Soundcraft had 33,100. Mackie made up 17.7% of all analog mixer brand searches we track, and Soundcraft accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about analog mixer brands, Mackie and Soundcraft each appeared in three of the five answers. Soundcraft was mentioned before Mackie in three out of four answers.
Who do people search for more?
Mackie, about 22% more searches than Soundcraft
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Soundcraft, named ahead of Mackie in 3 of 4 answers
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Top analog mixer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mackie was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Soundcraft was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Soundcraft was listed before Mackie in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Allen & Heath1st
Yamaha2nd- Soundcraft3rd
- Mackie4th
Midas5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Allen & Heath3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mackie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Soundcraft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about analog mixer brands
5 answers
Asked ChatGPT
“Which analog mixer brand should I buy?”
Asked ChatGPT
“What are the best analog mixer brands?”
Asked ChatGPT
“What's the best analog mixer brand for a small studio?”
Searched Google, AI Overview
“live sound mixer”
Searched Google, AI Overview
“analog mixing console”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Mackie or Soundcraft more popular in search?
This chart shows how often people search Google for Mackie and Soundcraft by name. Each line represents a brand's share of searches for all five analog mixer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mackie, Soundcraft. The figures are in the table below the chart.
View monthly share of searches table
| Month | Midas | Yamaha | Allen & Heath | Mackie | Soundcraft |
|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 24.2% | 18.7% | 15.3% | 15.3% |
| Nov 2025 | 27% | 24.5% | 19.5% | 15.9% | 13% |
| Dec 2025 | 24.7% | 25.8% | 16.3% | 19.9% | 13.3% |
| Jan 2026 | 24.5% | 25.9% | 20% | 16.3% | 13.4% |
| Feb 2026 | 25.3% | 27.2% | 20.3% | 13.6% | 13.6% |
| Mar 2026 | 26.2% | 26.5% | 19% | 15.5% | 12.7% |
| Apr 2026 | 26.9% | 25.9% | 19% | 15.5% | 12.7% |
| May 2026 | 28.4% | 24.8% | 18.8% | 15.4% | 12.6% |
| Jun 2026 | 25.2% | 27.8% | 16.7% | 16.7% | 13.7% |
| Jul 2026 | 25.6% | 28.5% | 17.2% | 17.2% | 11.5% |
| Aug 2026 | 24.8% | 28.6% | 16.5% | 16.5% | 13.5% |
| Sep 2026 | 25.1% | 25.1% | 17.7% | 17.7% | 14.5% |
How has the Mackie and Soundcraft comparison changed over the last 12 months?
3 findings
- Mackie was ahead of Soundcraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mackie’s share of searches among analog mixer brands worldwide moved from 15.3% to 17.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Soundcraft’s share of searches among analog mixer brands worldwide moved from 15.3% to 14.5%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for analog mixer brands worldwide in September 2026?
2 changes
In September 2026, Mackie gained share of searches among analog mixer brands worldwide, from 16.5% to 17.7%.
In September 2026, Soundcraft gained share of searches among analog mixer brands worldwide, from 13.5% to 14.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mackie’s and Soundcraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mackie
1 branded search term
- mackie
Soundcraft
1 branded search term
- soundcraft
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