Brandwave

Allen & Heath vs Mackie:Which is more popular?

In September 2026, Allen & Heath and Mackie were level in searches among analog mixer brands worldwide, with an estimated 40.5K branded searches each, at 17.7% of the total each. When we asked ChatGPT and Google AI Overviews about analog mixer brands, Allen & Heath and Mackie each appeared in three of the five answers. Allen & Heath was mentioned before Mackie in three out of four answers.

Among analog mixer brands worldwide in September 2026

Who do people search for more?

Allen & Heath and Mackie are searched for about as often as each other.

Allen & Heath 40.5K searchesMackie 40.5K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Allen & Heath in 3 of 5Mackie in 3 of 5

Who does AI recommend more?

Allen & Heath, named ahead of Mackie in 3 of 4 answers

Allen & Heath first in 3Mackie first in 1

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Top analog mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Allen & Heath was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mackie was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Allen & Heath was listed before Mackie in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Allen & Heath1st
  2. Yamaha2nd
  3. Soundcraft3rd
  4. Mackie4th
  5. Midas5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Allen & Heath3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mackie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcraft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about analog mixer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Allen & Heath or Mackie more popular in search?

This chart shows how often people search Google for Allen & Heath and Mackie by name. Each line represents a brand's share of searches for all five analog mixer brands we track, month by month, from English-language searches worldwide.

Allen & Heath and Mackie among analog mixer brands worldwide, by month

Share of searches by month for Allen & Heath, Mackie. The figures are in the table below the chart.

View monthly share of searches table
MonthMidasYamahaAllen & HeathMackieSoundcraft
Oct 202526.5%24.2%18.7%15.3%15.3%
Nov 202527%24.5%19.5%15.9%13%
Dec 202524.7%25.8%16.3%19.9%13.3%
Jan 202624.5%25.9%20%16.3%13.4%
Feb 202625.3%27.2%20.3%13.6%13.6%
Mar 202626.2%26.5%19%15.5%12.7%
Apr 202626.9%25.9%19%15.5%12.7%
May 202628.4%24.8%18.8%15.4%12.6%
Jun 202625.2%27.8%16.7%16.7%13.7%
Jul 202625.6%28.5%17.2%17.2%11.5%
Aug 202624.8%28.6%16.5%16.5%13.5%
Sep 202625.1%25.1%17.7%17.7%14.5%

How has the Allen & Heath and Mackie comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Mackie took it in December 2025, Allen & Heath took it in January 2026.
  • Across the 12 months ending September 2026, Allen & Heath’s share of searches among analog mixer brands worldwide moved from 18.7% to 17.7%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Mackie’s share of searches among analog mixer brands worldwide moved from 15.3% to 17.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for analog mixer brands worldwide in September 2026?

2 changes

  1. In September 2026, Allen & Heath gained share of searches among analog mixer brands worldwide, from 16.5% to 17.7%.

  2. In September 2026, Mackie gained share of searches among analog mixer brands worldwide, from 16.5% to 17.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Allen & Heath’s and Mackie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Allen & Heath

1 branded search term

  • allenheath

Mackie

1 branded search term

  • mackie

How the Brand Demand Index is measured

Other head-to-heads among analog mixer brands

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