How popular isMidas?
In September 2026, people searched for Midas by name about 57,500 times worldwide, about the same as the previous year. These searches made up 29% of all global audio mixer searches, placing Midas first out of eight brands. When we asked both ChatGPT and Google AI Overviews about audio mixers, Midas appeared in one of the five answers and was the seventh most recommended of the eight.
Midas is the most searched of 8 competitors and the seventh most recommended in AI answers.
MidasShare of searches 29%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
SoundcraftShare of searches 18%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th- BehringerShare of searches 15.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
YamahaShare of searches 12.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Solid State LogicShare of searches 10.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top audio mixers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Midas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Midas is the seventh most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Yamaha1st
Allen & Heath2nd
Mackie3rd- Behringer4th
- Solid State Logic5th
- Soundcraft6th
- Midas7th
PreSonus–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Allen & Heath4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mackie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Behringer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Solid State Logic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Soundcraft2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PreSonus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audio mixers
5 answers
Asked ChatGPT
“Which audio mixer brand should I buy?”
Asked ChatGPT
“What are the best audio mixer brands?”
Asked ChatGPT
“What's the best audio mixer brand for a home studio?”
Searched Google, AI Overview
“best audio mixer”
Searched Google, AI Overview
“audio mixer for home studio”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which audio mixers compete with Midas?
Share of searches by month for Midas, Soundcraft, Behringer, Yamaha, Solid State Logic, Allen & Heath, Mackie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Midas | Soundcraft | Behringer | Yamaha | Solid State Logic | Allen & Heath | Mackie | PreSonus |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 17.4% | 16.8% | 11.7% | 10.1% | 6.8% | 7.2% | 1.9% |
| Nov 2025 | 28% | 14.5% | 16.6% | 11.9% | 12% | 7.7% | 7.3% | 2.1% |
| Dec 2025 | 26.3% | 15.4% | 18.3% | 12.6% | 10.9% | 7% | 7.7% | 1.7% |
| Jan 2026 | 25.4% | 14.9% | 17.6% | 12.2% | 12.3% | 7.8% | 7.7% | 2.1% |
| Feb 2026 | 27.8% | 15.9% | 16.3% | 13% | 10.8% | 7.9% | 6.6% | 1.8% |
| Mar 2026 | 29.1% | 15.1% | 15.5% | 12.4% | 10.7% | 8% | 7.7% | 1.5% |
| Apr 2026 | 30% | 15.3% | 18.2% | 10.2% | 10.8% | 7.6% | 6.5% | 1.4% |
| May 2026 | 31.7% | 15.2% | 16.8% | 10.1% | 10.8% | 7.6% | 6.4% | 1.4% |
| Jun 2026 | 28.6% | 16.7% | 17.1% | 11.2% | 9.7% | 8.1% | 7.1% | 1.6% |
| Jul 2026 | 30% | 14.4% | 17% | 11.7% | 10.2% | 8% | 7.2% | 1.6% |
| Aug 2026 | 27.3% | 16% | 16.3% | 13.1% | 10.8% | 8.3% | 6.7% | 1.5% |
| Sep 2026 | 29% | 18% | 15.1% | 12.1% | 10.4% | 7.8% | 6.2% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29% | 53.3K | +15.1% | +1.7 points | |
| 2, moved from 3rd to 2nd | 18% | 33.1K | +22.1% | +2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.1% | 27.8K | +0.54% | -1.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 12.1% | 22.2K | 0% | -1 points | |
| 5, held 5th | 10.4% | 19.2K | +4.3% | -0.4 points | |
| 6, held 6th | 7.8% | 14.3K | +2.1% | -0.5 points | |
| 7, held 7th | 6.2% | 11.5K | +0.44% | -0.5 points | |
| 8, held 8th | 1.5% | 2.7K | +6.3% | 0 points |
1.
Midas29%
Held 1st. 53.3K estimated branded searches, +15.1% vs prior month. Share +1.7 points.
18%
Moved from 3rd to 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +2 points.
15.1%
Moved from 2nd to 3rd. 27.8K estimated branded searches, +0.54% vs prior month. Share -1.2 points.
4.
Yamaha12.1%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.
10.4%
Held 5th. 19.2K estimated branded searches, +4.3% vs prior month. Share -0.4 points.
7.8%
Held 6th. 14.3K estimated branded searches, +2.1% vs prior month. Share -0.5 points.
7.
Mackie6.2%
Held 7th. 11.5K estimated branded searches, +0.44% vs prior month. Share -0.5 points.
8.
PreSonus1.5%
Held 8th. 2.7K estimated branded searches, +6.3% vs prior month. Share 0 points.
Behringer, Yamaha and 2 other brands sell other things too, so only their searches that name this product count here, like “behringer mixer”.
Compare popularity between Midas and its closest rivals
Every comparison with Midas
7 comparisons
How has branded search demand for Midas changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Midas worldwide held steady at 57.5K.
- Across the 12 months ending September 2026, Midas’ share of searches among audio mixers worldwide increased from 28% to 29%.
- Across the 12 months ending September 2026, Midas’ share of searches among audio mixers worldwide peaked at 31.7% in May 2026 and was lowest at 25.4% in January 2026.
How did search popularity change for audio mixers worldwide in September 2026?
6 changes
In September 2026, Soundcraft overtook Behringer to rank 2nd among audio mixers worldwide, with 18% of the searches.
In September 2026, Midas gained share of searches among audio mixers worldwide, from 27.3% to 29%.
In September 2026, Behringer lost share of searches among audio mixers worldwide, from 16.3% to 15.1%.
In September 2026, Yamaha lost share of searches among audio mixers worldwide, from 13.1% to 12.1%.
In September 2026, Mackie lost share of searches among audio mixers worldwide, from 6.7% to 6.2%.
Estimated monthly branded searches for Allen & Heath worldwide rose 10.3% over 12 measured months, from 13K to 14.3K in September 2026.
How are Midas’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Midas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- midas console
- midas heritage
- midas m32
- midas mixer
- midas mr18
Do you work for Midas? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Midas your brand?
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