Brandwave

How popular isMoog in search?

In August 2026, there were an estimated 110K branded searches for Moog worldwide which held steady over the last 11 months. Moog holds 2.5% estimated Share of Search among keyboards and synths worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha91.2%
  2. Korg2.5%
  3. Moog2.5%
  4. Arturia2%
  5. Novation1.3%
  6. Roland0.5%
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Which keyboards and synths compete with Moog?

Moog against keyboards and synths worldwide, by month

Share of Search by month for Yamaha, Korg, Moog, Arturia. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaKorgMoogArturiaNovationRoland
Oct 202591%2%2.4%2.4%1.6%0.49%
Nov 202589.5%2.4%2.4%3.6%1.6%0.49%
Dec 202590.5%2.4%2%3%1.6%0.49%
Jan 202690.6%2.4%2.4%2.4%1.6%0.49%
Feb 202691.4%2%2%2.5%1.7%0.4%
Mar 202692.5%1.7%2%2%1.4%0.34%
Apr 202691%2%2.4%2.4%1.6%0.4%
May 202691.4%2%2.5%2%1.7%0.4%
Jun 202692.2%1.7%2%2%1.7%0.41%
Jul 202691.8%2%2%2%1.7%0.41%
Aug 202691.2%2.5%2.5%2%1.3%0.5%
Sep 2026——————

  1. 1.Yamaha

    91.2%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Korg

    2.5%

    Moved from 3rd to 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  3. 3.Moog

    2.5%

    Moved from 4th to 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  4. 4.Arturia

    2%

    Moved from 2nd to 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Novation

    1.3%

    Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.Roland

    0.5%

    Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

Compare search popularity between Moog and its closest rivals

How has branded search demand for Moog changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Moog worldwide held steady at 110K.
  • Across the 11 months ending August 2026, Moog’s estimated Share of Search among keyboards and synths worldwide held steady, from 2.4% to 2.5%.

How did search popularity change for keyboards and synths worldwide in August 2026?

  1. In August 2026, Yamaha lost estimated Share of Search among keyboards and synths worldwide, from 91.8% to 91.2%.

  2. In August 2026, Korg rose from 3rd to 2nd among keyboards and synths worldwide.

  3. In August 2026, Moog rose from 4th to 3rd among keyboards and synths worldwide.

  4. In August 2026, Arturia fell from 2nd to 4th among keyboards and synths worldwide.

  5. Estimated monthly branded searches for Novation worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

How is Moog measured?

Brandwave collects information about searches that people make online using Moog’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • moog

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How the Brand Demand Index is measured

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