Adams vs Sonor:Which is more popular by branded search?
In August 2026, Adams had more branded searches than Sonor among xylophone brands worldwide. Adams was estimated to have 550K branded searches compared to Sonor’s 12.1K, and held an 11.8% Share of Search versus Sonor’s 0.26%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adams or Sonor?
Compare the xylophone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adams, Sonor. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Adams | Sonor | Musser | Studio 49 | Bergerault |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.4% | 14% | 0.38% | 0.09% | 0.09% | 0.02% |
| Nov 2025 | 85.4% | 14% | 0.38% | 0.09% | 0.09% | 0.02% |
| Dec 2025 | 82.8% | 16.7% | 0.37% | 0.09% | 0.07% | 0.01% |
| Jan 2026 | 85.4% | 14% | 0.38% | 0.11% | 0.09% | 0.02% |
| Feb 2026 | 87.7% | 11.8% | 0.32% | 0.09% | 0.09% | 0.02% |
| Mar 2026 | 87.7% | 11.8% | 0.26% | 0.09% | 0.08% | 0.02% |
| Apr 2026 | 87.7% | 11.8% | 0.32% | 0.09% | 0.08% | 0.02% |
| May 2026 | 87.7% | 11.8% | 0.32% | 0.09% | 0.09% | 0.02% |
| Jun 2026 | 87.7% | 11.8% | 0.32% | 0.09% | 0.09% | 0.02% |
| Jul 2026 | 85.5% | 14.1% | 0.31% | 0.09% | 0.08% | 0.01% |
| Aug 2026 | 87.7% | 11.8% | 0.26% | 0.12% | 0.08% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Adams and Sonor comparison changed over the last 12 months?
3 findings
- Adams was ahead of Sonor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adams’ estimated Share of Search among xylophone brands worldwide moved from 14% to 11.8%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, Sonor’s estimated Share of Search among xylophone brands worldwide moved from 0.38% to 0.26%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for xylophone brands worldwide in August 2026?
2 changes
In August 2026, Adams lost estimated Share of Search among xylophone brands worldwide, from 14.1% to 11.8%.
Estimated monthly branded searches for Sonor worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adams’ and Sonor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.