Brandwave

How popular isAdams in search?

In August 2026, there were an estimated 550K branded searches for Adams worldwide which is down 18.3% over the last 11 months. Adams holds 11.8% estimated Share of Search among xylophone brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha87.7%
  2. Adams11.8%
  3. Sonor0.26%
  4. Musser0.12%
  5. Studio 490.08%
  6. Bergerault0.01%
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Which xylophone brands compete with Adams?

Adams against xylophone brands worldwide, by month

Share of Search by month for Yamaha, Adams. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaAdamsSonorMusserStudio 49Bergerault
Oct 202585.4%14%0.38%0.09%0.09%0.02%
Nov 202585.4%14%0.38%0.09%0.09%0.02%
Dec 202582.8%16.7%0.37%0.09%0.07%0.01%
Jan 202685.4%14%0.38%0.11%0.09%0.02%
Feb 202687.7%11.8%0.32%0.09%0.09%0.02%
Mar 202687.7%11.8%0.26%0.09%0.08%0.02%
Apr 202687.7%11.8%0.32%0.09%0.08%0.02%
May 202687.7%11.8%0.32%0.09%0.09%0.02%
Jun 202687.7%11.8%0.32%0.09%0.09%0.02%
Jul 202685.5%14.1%0.31%0.09%0.08%0.01%
Aug 202687.7%11.8%0.26%0.12%0.08%0.01%
Sep 2026——————

  1. 1.Yamaha

    87.7%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Adams

    11.8%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -2.3 points.

  3. 3.Sonor

    0.26%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Musser

    0.12%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Studio 49

    0.08%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bergerault

    0.01%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Adams and its closest rivals

How has branded search demand for Adams changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adams worldwide fell from 673K to 550K.
  • Across the 11 months ending August 2026, Adams’ estimated Share of Search among xylophone brands worldwide decreased from 14% to 11.8%.
  • Across the 11 months ending August 2026, Adams’ estimated Share of Search among xylophone brands worldwide peaked at 16.7% in December 2025 and was lowest at 11.8% in February 2026.

How did search popularity change for xylophone brands worldwide in August 2026?

  1. In August 2026, Yamaha gained estimated Share of Search among xylophone brands worldwide, from 85.5% to 87.7%.

  2. In August 2026, Adams lost estimated Share of Search among xylophone brands worldwide, from 14.1% to 11.8%.

  3. Estimated monthly branded searches for Musser worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Bergerault worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.

  5. Estimated monthly branded searches for Sonor worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

  6. Estimated monthly branded searches for Studio 49 worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

How is Adams measured?

Brandwave collects information about searches that people make online using Adams’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • adams

Do you work for Adams? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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