Brandwave

How popular isAtlas in search?

In August 2026, there were an estimated 2.7M branded searches for Atlas worldwide which is down 18.2% over the last 11 months. Atlas holds 99.5% estimated Share of Search among microphone stand brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Atlas99.5%
  2. Hercules0.36%
  3. On-Stage0.09%
  4. Ultimate Support0.07%
  5. RODE0.02%
  6. K&M<0.01%
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Which microphone stand brands compete with Atlas?

Atlas against microphone stand brands worldwide, by month

Share of Search by month for Atlas. The figures are in the table below the chart.

View monthly share of search table
MonthAtlasHerculesOn-StageUltimate SupportRODEK&M
Oct 202599.5%0.36%0.07%0.06%0.02%<0.01%
Nov 202599.4%0.44%0.09%0.07%0.03%<0.01%
Dec 202598.9%0.8%0.13%0.1%0.04%0.01%
Jan 202699.1%0.65%0.13%0.08%0.04%<0.01%
Feb 202699.2%0.54%0.11%0.07%0.03%0.01%
Mar 202699.4%0.36%0.09%0.07%0.03%<0.01%
Apr 202699.5%0.36%0.09%0.07%0.02%<0.01%
May 202699.5%0.36%0.09%0.07%0.02%<0.01%
Jun 202699.4%0.44%0.08%0.07%0.02%<0.01%
Jul 202699.2%0.54%0.1%0.09%0.02%<0.01%
Aug 202699.5%0.36%0.09%0.07%0.02%<0.01%
Sep 2026——————

  1. 1.Atlas

    99.5%

    Held 1st. 2.7M estimated branded searches, +49.7% vs prior month. Share +0.2 points.

  2. 2.Hercules

    0.36%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.On-Stage

    0.09%

    Held 3rd. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  4. 4.Ultimate Support

    0.07%

    Held 4th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

  5. 5.RODE

    0.02%

    Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.K&M

    <0.01%

    Held 6th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between Atlas and its closest rivals

How has branded search demand for Atlas changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Atlas worldwide fell from 3.4M to 2.7M.
  • Across the 11 months ending August 2026, Atlas’ estimated Share of Search among microphone stand brands worldwide held steady at 99.5%.

How did search popularity change for microphone stand brands worldwide in August 2026?

  1. Estimated monthly branded searches for K&M worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

  2. Estimated monthly branded searches for RODE worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

  3. Estimated monthly branded searches for Atlas worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.

  4. Estimated monthly branded searches for Hercules worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How is Atlas measured?

Brandwave collects information about searches that people make online using Atlas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • atlas

Do you work for Atlas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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