Schilke vs Yamaha:Which is more popular?
In September 2026, Yamaha had more branded searches than Schilke among trumpet brands worldwide. Yamaha had about 12,100 branded searches, while Schilke had 1,000. Yamaha made up 44% of all trumpet brand searches we track, and Schilke accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about trumpet brands, Yamaha appeared in all five answers and Schilke in one. Yamaha was mentioned before Schilke in every answer.
Who do people search for more?
Yamaha, about 12 searches for every 1 for Schilke
Who does AI mention more?
Yamaha, mentioned in every answer we collected
Who does AI recommend more?
Yamaha, named ahead of Schilke in every answer
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Top trumpet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yamaha appeared in all five answers. Schilke was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yamaha was listed before Schilke in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Yamaha1st
Bach2nd
Adams3rd
Jupiter4th
Getzen5th
Schilke6th
Conn-Selmer–
Carol Brass–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Getzen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jupiter2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adams2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Schilke1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Conn-Selmer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carol Brass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about trumpet brands
5 answers
Asked ChatGPT
“What's the best trumpet for a beginner?”
Asked ChatGPT
“Which trumpet brand should a student buy?”
Asked ChatGPT
“What are the best professional trumpet brands?”
Searched Google, AI Overview
“trumpet”
Searched Google, AI Overview
“student trumpet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Schilke or Yamaha more popular in search?
This chart shows how often people search Google for Schilke and Yamaha by name. Each line represents a brand's share of searches for all eight trumpet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yamaha, Schilke. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yamaha | Bach | Jupiter | Getzen | Conn-Selmer | Schilke | Carol Brass | Adams |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 24.5% | 10.7% | 5.9% | 4.8% | 4.8% | 2.2% | 2.2% |
| Nov 2025 | 42.7% | 28.6% | 10.2% | 5.7% | 3.5% | 4.6% | 2.1% | 2.5% |
| Dec 2025 | 43.8% | 23.9% | 10.5% | 8.7% | 3.6% | 4.7% | 2.1% | 2.6% |
| Jan 2026 | 49.8% | 22.2% | 7.8% | 6.6% | 4.1% | 4.1% | 2.4% | 3% |
| Feb 2026 | 45.6% | 24.9% | 8.8% | 6% | 4.1% | 4.6% | 2.7% | 3.3% |
| Mar 2026 | 45% | 24.6% | 8.6% | 5.9% | 4% | 5.9% | 2.7% | 3.3% |
| Apr 2026 | 43.7% | 29.1% | 8.4% | 5.7% | 3.9% | 4.4% | 2.1% | 2.6% |
| May 2026 | 49.6% | 22.1% | 9.8% | 5.3% | 4.1% | 4.1% | 2.4% | 2.4% |
| Jun 2026 | 44.4% | 24.1% | 10.4% | 5.5% | 4.8% | 4.8% | 2.6% | 3.2% |
| Jul 2026 | 45.1% | 24.5% | 10.6% | 5.6% | 4.9% | 4% | 2.7% | 2.7% |
| Aug 2026 | 49.9% | 22.2% | 12.1% | 4.4% | 4.4% | 3.4% | 1.6% | 2% |
| Sep 2026 | 44% | 24% | 13.1% | 5.8% | 4.7% | 3.6% | 2.6% | 2.1% |
Yamaha sells other things too, so only its searches that name this product count here, like “yamaha trumpet”.
How has the Schilke and Yamaha comparison changed over the last 12 months?
3 findings
- Yamaha was ahead of Schilke in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Schilke’s share of searches among trumpet brands worldwide moved from 4.8% to 3.6%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Yamaha’s share of searches among trumpet brands worldwide moved from 44.8% to 44%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for trumpet brands worldwide in September 2026?
2 changes

In September 2026, Yamaha lost share of searches among trumpet brands worldwide, from 49.9% to 44%.

Estimated monthly branded searches for Schilke worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Schilke’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among trumpet brands

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