How popular isKTM in search?
In September 2026, there were an estimated 1.5M branded searches for KTM worldwide which is down 18% over the last 12 months. KTM holds 7.7% estimated Share of Search among dirt Bikes brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which dirt Bikes brands compete with KTM?
Share of Search by month for Honda, Yamaha, Kawasaki, KTM. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Yamaha | Kawasaki | KTM |
|---|---|---|---|---|
| Oct 2025 | 59.1% | 19.3% | 12.9% | 8.6% |
| Nov 2025 | 59.1% | 20.5% | 11.2% | 9.2% |
| Dec 2025 | 60.1% | 21.1% | 9.4% | 9.4% |
| Jan 2026 | 61.7% | 20% | 11% | 7.3% |
| Feb 2026 | 60.1% | 20.9% | 11.4% | 7.7% |
| Mar 2026 | 59.3% | 23.3% | 10.4% | 7% |
| Apr 2026 | 61.9% | 19.9% | 10.9% | 7.3% |
| May 2026 | 61.9% | 19.9% | 10.9% | 7.3% |
| Jun 2026 | 60.3% | 20.7% | 11.4% | 7.6% |
| Jul 2026 | 60.9% | 21.2% | 11.6% | 6.3% |
| Aug 2026 | 60.5% | 20.6% | 11.3% | 7.6% |
| Sep 2026 | 60.1% | 20.9% | 11.4% | 7.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.1% | 11.8M | -1.8% | -0.4 points | |
| 2, held 2nd | 20.9% | 4.1M | 0% | +0.2 points | |
| 3, held 3rd | 11.4% | 2.2M | 0% | +0.1 points | |
| 4, held 4th | 7.7% | 1.5M | 0% | +0.1 points |
1.
Honda60.1%
Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share -0.4 points.
2.
Yamaha20.9%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Kawasaki11.4%
Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
KTM7.7%
Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between KTM and its closest rivals
How has branded search demand for KTM changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for KTM worldwide fell from 1.8M to 1.5M.
- Across the 12 months ending September 2026, KTM’s estimated Share of Search among dirt Bikes brands worldwide decreased from 8.6% to 7.7%.
- Across the 12 months ending September 2026, KTM’s estimated Share of Search among dirt Bikes brands worldwide peaked at 9.4% in December 2025 and was lowest at 6.3% in July 2026.
How did search popularity change for dirt Bikes brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Kawasaki worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.
Estimated monthly branded searches for KTM worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.
Where does KTM compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Motorcycle brands | 6th of 9 | 5.6% | Show ranking |
| Dirt Bikes brands | 4th of 4 | 7.7% | Shown above |
| Downhill Bike brands | 2nd of 6 | 27.4% | Show ranking |
How is KTM measured?
Brandwave collects information about searches that people make online using KTM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ktm
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Is KTM your brand?
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