Brandwave

BMW Motorrad vs KTM:Which is more popular?

In September 2026, KTM had more branded searches than BMW Motorrad among motorcycle brands worldwide. KTM had about 1.5 million branded searches, while BMW Motorrad had 450,000. KTM made up 5.5% of all motorcycle brand searches we track, and BMW Motorrad accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, BMW Motorrad and KTM each appeared in two of the four answers. BMW Motorrad was mentioned before KTM in every answer that named either.

Among motorcycle brands worldwide in September 2026

Who do people search for more?

KTM, about 3 searches for every 1 for BMW Motorrad

KTM 1.5M searchesBMW Motorrad 450K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

BMW Motorrad in 2 of 4KTM in 2 of 4

Who does AI recommend more?

BMW Motorrad, named ahead of KTM in 2 of 2 answers

BMW Motorrad first in 2KTM never first

Follow BMW Motorrad vs KTM and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BMW Motorrad and KTM were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. BMW Motorrad was listed before KTM in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda1st
  2. Kawasaki2nd
  3. Suzuki3rd
  4. Harley-Davidson4th
  5. BMW Motorrad5th
  6. Ducati6th
  7. Yamaha Motor6th
  8. Triumph8th
  9. Royal Enfield9th
  10. KTM10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kawasaki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Suzuki3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harley-Davidson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Royal Enfield2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KTM2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ducati2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • BMW Motorrad2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triumph2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yamaha Motor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about motorcycle brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BMW Motorrad or KTM more popular in search?

This chart shows how often people search Google for BMW Motorrad and KTM by name. Each line represents a brand's share of searches for all ten motorcycle brands we track, month by month, from English-language searches worldwide.

BMW Motorrad and KTM among motorcycle brands worldwide, by month

Share of searches by month for KTM, BMW Motorrad. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaRoyal EnfieldSuzukiHarley-DavidsonKawasakiKTMDucatiBMW MotorradYamaha MotorTriumph
Oct 202540.3%13.2%13.2%10.8%8.8%5.9%3.9%1.8%1.2%0.79%
Nov 202541.9%11.9%14.6%9.8%8%6.5%3.6%2%0.92%0.88%
Dec 202543.5%10.2%15.2%10.2%6.8%6.8%3.7%1.7%0.96%0.92%
Jan 202644.3%11.8%14.4%9.6%7.9%5.3%3.5%1.6%0.91%0.86%
Feb 202644.6%10.4%12.7%10.4%8.5%5.7%3.8%1.7%1.4%0.76%
Mar 202643.1%11.3%13.9%11.3%7.6%5.1%4.1%1.9%0.88%0.83%
Apr 202644.2%11.6%11.6%11.6%7.8%5.2%4.2%1.9%0.91%0.85%
May 202644.1%11.6%11.6%11.6%7.8%5.2%4.2%2.3%0.75%0.7%
Jun 202643.6%10.1%12.3%12.3%8.2%5.5%4.5%2%0.79%0.74%
Jul 202645%10.5%12.8%10.5%8.6%4.7%3.8%2.1%1.2%0.77%
Aug 202642.8%12%12%12%8%5.4%4.4%2%0.94%0.72%
Sep 202643.4%12.4%12.4%10.1%8.3%5.5%4.5%1.7%0.99%0.74%

How has the BMW Motorrad and KTM comparison changed over the last 12 months?

3 findings
  • KTM was ahead of BMW Motorrad in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorcycle brands worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, KTM’s share of searches among motorcycle brands worldwide moved from 5.9% to 5.5%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

How did search popularity change for motorcycle brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for BMW Motorrad worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

  2. Estimated monthly branded searches for KTM worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BMW Motorrad’s and KTM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BMW Motorrad

1 branded search term

  • bmw motorrad

KTM

1 branded search term

  • ktm

How the Brand Demand Index is measured

Other head-to-heads among motorcycle brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free