How popular isKawasaki in search?
In September 2026, there were an estimated 2.2M branded searches for Kawasaki worldwide which is down 18.2% over the last 12 months. Kawasaki holds 11.4% estimated Share of Search among dirt bikes brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which dirt bikes brands compete with Kawasaki?
Share of Search by month for Honda, Yamaha, Kawasaki, KTM. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Yamaha | Kawasaki | KTM |
|---|---|---|---|---|
| Oct 2025 | 59.1% | 19.3% | 12.9% | 8.6% |
| Nov 2025 | 59.1% | 20.5% | 11.2% | 9.2% |
| Dec 2025 | 60.1% | 21.1% | 9.4% | 9.4% |
| Jan 2026 | 61.7% | 20% | 11% | 7.3% |
| Feb 2026 | 60.1% | 20.9% | 11.4% | 7.7% |
| Mar 2026 | 59.3% | 23.3% | 10.4% | 7% |
| Apr 2026 | 61.9% | 19.9% | 10.9% | 7.3% |
| May 2026 | 61.9% | 19.9% | 10.9% | 7.3% |
| Jun 2026 | 60.3% | 20.7% | 11.4% | 7.6% |
| Jul 2026 | 60.9% | 21.2% | 11.6% | 6.3% |
| Aug 2026 | 60.5% | 20.6% | 11.3% | 7.6% |
| Sep 2026 | 60.1% | 20.9% | 11.4% | 7.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.1% | 11.8M | -1.8% | -0.4 points | |
| 2, held 2nd | 20.9% | 4.1M | 0% | +0.2 points | |
| 3, held 3rd | 11.4% | 2.2M | 0% | +0.1 points | |
| 4, held 4th | 7.7% | 1.5M | 0% | +0.1 points |
1.
Honda60.1%
Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share -0.4 points.
2.
Yamaha20.9%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Kawasaki11.4%
Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
KTM7.7%
Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Kawasaki and its closest rivals
How has branded search demand for Kawasaki changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kawasaki worldwide fell from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Kawasaki’s estimated Share of Search among dirt bikes brands worldwide decreased from 12.9% to 11.4%.
- Across the 12 months ending September 2026, Kawasaki’s estimated Share of Search among dirt bikes brands worldwide peaked at 12.9% in October 2025 and was lowest at 9.4% in December 2025.
How did search popularity change for dirt bikes brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Kawasaki worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.
Estimated monthly branded searches for KTM worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.
Where does Kawasaki compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Motorcycle brands | 5th of 9 | 8.4% | Show ranking |
| Dirt bikes brands | 3rd of 4 | 11.4% | Shown above |
| Quad bike brands | 2nd of 4 | 28.6% | Show ranking |
How is Kawasaki measured?
Brandwave collects information about searches that people make online using Kawasaki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kawasaki
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