Kawasaki vs Royal Enfield:Which is more popular by branded search?
In August 2026, Royal Enfield had more branded searches than Kawasaki among motorcycle brands worldwide. Royal Enfield was estimated to have 3.4M branded searches compared to Kawasaki’s 2.2M, and held a 14.8% Share of Search versus Kawasaki’s 9.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kawasaki or Royal Enfield?
Compare the motorcycle brands motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Royal Enfield, Kawasaki. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Harley-Davidson | Royal Enfield | Suzuki | Kawasaki | KTM | Ducati | Triumph | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 13.4% | 16.3% | 16.3% | 10.9% | 7.3% | 4.9% | 0.98% | 0.06% |
| Nov 2025 | 32.5% | 11.9% | 14.6% | 17.8% | 9.7% | 8% | 4.4% | 1.1% | 0.05% |
| Dec 2025 | 34% | 12.5% | 12.5% | 18.6% | 8.3% | 8.3% | 4.6% | 1.1% | 0.06% |
| Jan 2026 | 33% | 12.1% | 14.8% | 18.1% | 9.9% | 6.6% | 4.4% | 1.1% | 0.05% |
| Feb 2026 | 35.2% | 12.9% | 12.9% | 15.8% | 10.5% | 7.1% | 4.7% | 0.95% | 0.06% |
| Mar 2026 | 31.9% | 14.3% | 14.3% | 17.4% | 9.6% | 6.4% | 5.2% | 0.86% | 0.06% |
| Apr 2026 | 32.9% | 14.7% | 14.7% | 14.7% | 9.8% | 6.6% | 5.4% | 1.1% | 0.07% |
| May 2026 | 32.9% | 14.8% | 14.8% | 14.8% | 9.9% | 6.6% | 5.4% | 0.89% | 0.07% |
| Jun 2026 | 33.9% | 15.2% | 12.4% | 15.2% | 10.1% | 6.8% | 5.5% | 0.91% | 0.07% |
| Jul 2026 | 35.6% | 13.1% | 13.1% | 16% | 10.7% | 5.8% | 4.8% | 0.96% | 0.07% |
| Aug 2026 | 32.9% | 14.8% | 14.8% | 14.8% | 9.9% | 6.6% | 5.4% | 0.89% | 0.08% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Kawasaki and Royal Enfield comparison changed over the last 12 months?
3 findings
- Royal Enfield was ahead of Kawasaki in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kawasaki’s estimated Share of Search among motorcycle brands worldwide moved from 10.9% to 9.9%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 11 months ending August 2026, Royal Enfield’s estimated Share of Search among motorcycle brands worldwide moved from 16.3% to 14.8%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
How did search popularity change for motorcycle brands worldwide in August 2026?
2 changes
In August 2026, Royal Enfield overtook Suzuki to rank 3rd among motorcycle brands worldwide, at 14.8%.
In August 2026, Kawasaki lost estimated Share of Search among motorcycle brands worldwide, from 10.7% to 9.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Kawasaki’s and Royal Enfield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kawasaki
1 branded search term
- kawasaki
Royal Enfield
1 branded search term
- royal enfield
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.