Brandwave

How popular isHonda in search?

In September 2026, there were an estimated 11.8M branded searches for Honda worldwide which is down 5.9% over the last 12 months. Honda holds 60.1% estimated Share of Search among dirt bikes brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Honda60.1%
  2. Yamaha20.9%
  3. Kawasaki11.4%
  4. KTM7.7%
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Which dirt bikes brands compete with Honda?

Honda against dirt bikes brands worldwide, by month

Share of Search by month for Honda, Yamaha, Kawasaki, KTM. The figures are in the table below the chart.

View monthly share of search table
MonthHondaYamahaKawasakiKTM
Oct 202559.1%19.3%12.9%8.6%
Nov 202559.1%20.5%11.2%9.2%
Dec 202560.1%21.1%9.4%9.4%
Jan 202661.7%20%11%7.3%
Feb 202660.1%20.9%11.4%7.7%
Mar 202659.3%23.3%10.4%7%
Apr 202661.9%19.9%10.9%7.3%
May 202661.9%19.9%10.9%7.3%
Jun 202660.3%20.7%11.4%7.6%
Jul 202660.9%21.2%11.6%6.3%
Aug 202660.5%20.6%11.3%7.6%
Sep 202660.1%20.9%11.4%7.7%

  1. 1.Honda

    60.1%

    Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share -0.4 points.

  2. 2.Yamaha

    20.9%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Kawasaki

    11.4%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.KTM

    7.7%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Honda and its closest rivals

Every comparison with Honda

How has branded search demand for Honda changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Honda worldwide fell from 12.5M to 11.8M.
  • Across the 12 months ending September 2026, Honda’s estimated Share of Search among dirt bikes brands worldwide increased from 59.1% to 60.1%.
  • Across the 12 months ending September 2026, Honda’s estimated Share of Search among dirt bikes brands worldwide peaked at 61.9% in April 2026 and was lowest at 59.1% in November 2025.

How did search popularity change for dirt bikes brands worldwide in September 2026?

  1. Estimated monthly branded searches for Kawasaki worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

  2. Estimated monthly branded searches for KTM worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

Where does Honda compete?

Honda is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car brands1st of 856.2%Show ranking
SUV brands1st of 920.8%Show ranking
Motorcycle brands1st of 944.2%Show ranking
Dirt bikes brands1st of 460.1%Shown above

How is Honda measured?

Brandwave collects information about searches that people make online using Honda’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • honda
  • honda accord
  • honda civic
  • honda motorcycle

Do you work for Honda? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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