Brandwave

Honda vs Opel:Which is searched more?

In September 2026, Honda had more branded searches than Opel among car brands worldwide. Honda was estimated to have 11.8M branded searches compared to Opel’s 1M, and held a 6.2% Share of Search versus Opel’s 0.53%. These are worldwide searches for English-language branded terms.

Share of Search among car brands worldwide in September 2026Which is more popular in search, Honda or Opel?
Honda6.2%11.8M searches
vs
Opel0.53%1M searches

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Which is more popular in search, Honda or Opel?

Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Honda and Opel among car brands worldwide, by month

Share of Search by month for Honda, Opel. The figures are in the table below the chart.

View monthly share of search table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaOpel
Oct 20256.1%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%0.59%
Nov 20256.1%5.7%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%0.63%
Dec 20256.2%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%0.65%
Jan 20266.1%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%0.59%
Feb 20266.4%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%0.67%
Mar 20266.3%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%0.74%
Apr 20266.4%5.6%4.6%4.6%4.6%5.1%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%0.62%
May 20266.5%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%2.1%1.7%0.62%
Jun 20266.6%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%0.56%
Jul 20266.6%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%0.56%
Aug 20266.4%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%0.53%
Sep 20266.2%5.8%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%0.53%

How has the Honda and Opel comparison changed over the last 12 months?

  • Honda was ahead of Opel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Honda’s estimated Share of Search among car brands worldwide moved from 6.1% to 6.2%, and its estimated monthly branded searches moved from 12.5M to 11.8M.
  • Across the 12 months ending September 2026, Opel’s estimated Share of Search among car brands worldwide moved from 0.59% to 0.53%, and its estimated monthly branded searches moved from 1.2M to 1M.

How did search popularity change for car brands worldwide in September 2026?

  1. In September 2026, Opel fell from 51st to 52nd among car brands worldwide.

Other head-to-heads among car brands

How each brand is measured

Brandwave collects information about searches that people make online using Honda’s and Opel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Honda

4 branded search terms

  • honda
  • honda accord
  • honda civic
  • honda motorcycle

Opel

1 branded search term

  • opel

How the Brand Demand Index is measured

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