Honda vs Yamaha Motor:Which is searched more?
In September 2026, Honda had more branded searches than Yamaha Motor among motorcycle brands worldwide. Honda was estimated to have 11.8M branded searches compared to Yamaha Motor’s 268K, and held a 44.2% Share of Search versus Yamaha Motor’s 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Honda or Yamaha Motor?
Compare the motorcycle brands motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Honda, Yamaha Motor. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Royal Enfield | Suzuki | Harley-Davidson | Kawasaki | KTM | Ducati | Yamaha Motor | Triumph |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 13.4% | 13.4% | 11% | 9% | 6% | 4% | 1.3% | 0.81% |
| Nov 2025 | 42.8% | 12.2% | 14.9% | 10% | 8.1% | 6.6% | 3.6% | 0.94% | 0.89% |
| Dec 2025 | 44.2% | 10.4% | 15.5% | 10.4% | 6.9% | 6.9% | 3.8% | 0.98% | 0.93% |
| Jan 2026 | 45% | 12% | 14.6% | 9.8% | 8% | 5.4% | 3.6% | 0.92% | 0.88% |
| Feb 2026 | 45.4% | 10.6% | 12.9% | 10.6% | 8.6% | 5.8% | 3.9% | 1.5% | 0.78% |
| Mar 2026 | 43.9% | 11.6% | 14.1% | 11.6% | 7.7% | 5.2% | 4.2% | 0.9% | 0.85% |
| Apr 2026 | 45.1% | 11.9% | 11.9% | 11.9% | 7.9% | 5.3% | 4.3% | 0.92% | 0.87% |
| May 2026 | 45.2% | 11.9% | 11.9% | 11.9% | 8% | 5.3% | 4.3% | 0.77% | 0.71% |
| Jun 2026 | 44.5% | 10.3% | 12.5% | 12.5% | 8.4% | 5.6% | 4.6% | 0.81% | 0.75% |
| Jul 2026 | 46% | 10.7% | 13.1% | 10.7% | 8.8% | 4.8% | 3.9% | 1.2% | 0.79% |
| Aug 2026 | 43.7% | 12.2% | 12.2% | 12.2% | 8.2% | 5.5% | 4.4% | 0.96% | 0.73% |
| Sep 2026 | 44.2% | 12.6% | 12.6% | 10.3% | 8.4% | 5.6% | 4.6% | 1% | 0.75% |
How has the Honda and Yamaha Motor comparison changed over the last 12 months?
3 findings
- Honda was ahead of Yamaha Motor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda’s estimated Share of Search among motorcycle brands worldwide moved from 41.1% to 44.2%, and its estimated monthly branded searches moved from 12.5M to 11.8M.
- Across the 12 months ending September 2026, Yamaha Motor’s estimated Share of Search among motorcycle brands worldwide moved from 1.3% to 1%, and its estimated monthly branded searches moved from 383K to 268K.
How did search popularity change for motorcycle brands worldwide in September 2026?
2 changes
In September 2026, Honda gained estimated Share of Search among motorcycle brands worldwide, from 43.7% to 44.2%.
Estimated monthly branded searches for Yamaha Motor worldwide fell 29.9% over 12 measured months, from 383K to 268K in September 2026.
Other head-to-heads among motorcycle brands
How each brand is measured
Brandwave collects information about searches that people make online using Honda’s and Yamaha Motor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honda
4 branded search terms
- honda
- honda accord
- honda civic
- honda motorcycle
Yamaha Motor
2 branded search terms
- yamaha motor
- yamaha motor bike
Put your own brand in this comparison
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