Brandwave

Honda vs Lotus:Which is searched more?

In September 2026, Honda had more branded searches than Lotus among car brands worldwide. Honda was estimated to have 11.2M branded searches compared to Lotus’ 246K, and held a 5.9% Share of Search versus Lotus’ 0.13%. These are worldwide searches for English-language branded terms.

Share of Search among car brands worldwide in September 2026Which is more popular in search, Honda or Lotus?
Honda5.9%11.2M searches
vs
Lotus0.13%246K searches

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Which is more popular in search, Honda or Lotus?

Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Honda and Lotus among car brands worldwide, by month

Share of Search by month for Honda, Lotus. The figures are in the table below the chart.

View monthly share of search table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaLotus
Oct 20255.7%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%0.15%
Nov 20255.8%5.8%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%0.13%
Dec 20256%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%0.13%
Jan 20265.8%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%0.12%
Feb 20266.2%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%0.11%
Mar 20265.9%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%0.12%
Apr 20266.1%5.6%4.6%4.6%4.6%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%0.15%
May 20266.2%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.6%3.1%2.1%2.1%2.1%2.1%1.7%0.19%
Jun 20266.3%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%0.17%
Jul 20266.3%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%0.14%
Aug 20266.1%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%0.16%
Sep 20265.9%5.9%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%0.13%

How has the Honda and Lotus comparison changed over the last 12 months?

  • Honda was ahead of Lotus in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Honda’s estimated Share of Search among car brands worldwide moved from 5.7% to 5.9%, and its estimated monthly branded searches moved from 11.8M to 11.2M.
  • Across the 12 months ending September 2026, Lotus’ estimated Share of Search among car brands worldwide moved from 0.15% to 0.13%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for car brands worldwide in September 2026?

  1. In September 2026, Lotus fell from 77th to 78th among car brands worldwide.

Other head-to-heads among car brands

How each brand is measured

Brandwave collects information about searches that people make online using Honda’s and Lotus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Honda

3 branded search terms

  • honda
  • honda accord
  • honda civic

Lotus

1 branded search term

  • lotus cars

How the Brand Demand Index is measured

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