Squier vs Yamaha Guitars:Which is more popular?
In September 2026, Yamaha Guitars had more branded searches than Squier among guitar brands worldwide. Yamaha Guitars had about 110,000 branded searches, while Squier had 49,500. Yamaha Guitars made up 7.1% of all guitar brand searches we track, and Squier accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about guitar brands, both Squier and Yamaha Guitars appeared in all five answers. Yamaha Guitars was mentioned before Squier in four out of five answers.
Who do people search for more?
Yamaha Guitars, about 2 searches for every 1 for Squier
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Yamaha Guitars, named ahead of Squier in 4 of 5 answers
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Top guitar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Squier and Yamaha Guitars showed up in all five answers. Yamaha Guitars was listed before Squier in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fender1st- Yamaha Guitars2nd
Gibson3rd
Ibanez4th- Epiphone5th
- Squier6th
PRS7th
Taylor Guitars8th
Gretsch9th
Cordoba10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Epiphone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yamaha Guitars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Squier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fender4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ibanez4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PRS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Taylor Guitars3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gretsch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gibson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cordoba2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about guitar brands
5 answers
Asked ChatGPT
“Which guitar brand should I buy?”
Asked ChatGPT
“What are the best guitar brands?”
Asked ChatGPT
“What's the best guitar brand for home practice?”
Searched Google, AI Overview
“guitar brands”
Searched Google, AI Overview
“electric guitar brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Squier or Yamaha Guitars more popular in search?
This chart shows how often people search Google for Squier and Yamaha Guitars by name. Each line represents a brand's share of searches for all ten guitar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yamaha Guitars, Squier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | Epiphone | PRS | Yamaha Guitars | Taylor Guitars | Gretsch | Squier | Cordoba | Gibson |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 11.4% | 7.7% | 6.3% | 5.2% | 4.2% | 3.4% | 2.8% | 0.56% | 0.56% |
| Nov 2025 | 55.7% | 13.3% | 7.3% | 5.9% | 5.9% | 4.9% | 3.3% | 2.7% | 0.53% | 0.53% |
| Dec 2025 | 55.7% | 13.2% | 7.3% | 5.9% | 5.9% | 4.9% | 3.3% | 2.7% | 0.65% | 0.53% |
| Jan 2026 | 53.2% | 15.5% | 8.5% | 5.7% | 5.7% | 4.7% | 3.1% | 2.6% | 0.62% | 0.51% |
| Feb 2026 | 54.4% | 12.7% | 8.5% | 7% | 5.7% | 4.7% | 3.1% | 2.6% | 0.63% | 0.63% |
| Mar 2026 | 55.6% | 16.5% | 7.4% | 5% | 5% | 4.1% | 2.7% | 2.7% | 0.54% | 0.54% |
| Apr 2026 | 55.1% | 12.9% | 8.6% | 5.8% | 5.8% | 4.7% | 3.2% | 2.6% | 0.63% | 0.63% |
| May 2026 | 55% | 16.5% | 7.4% | 6% | 5% | 4.1% | 2.7% | 2.2% | 0.54% | 0.54% |
| Jun 2026 | 53.5% | 19.7% | 5.9% | 7.2% | 4.8% | 3.2% | 2.6% | 2.2% | 0.43% | 0.43% |
| Jul 2026 | 55.6% | 13.5% | 7.4% | 6.1% | 6.1% | 5% | 2.7% | 2.7% | 0.54% | 0.54% |
| Aug 2026 | 53.8% | 13% | 7.1% | 7.1% | 7.1% | 4.8% | 3.2% | 2.6% | 0.64% | 0.52% |
| Sep 2026 | 53.5% | 12.9% | 7.1% | 7.1% | 7.1% | 4.8% | 3.2% | 3.2% | 0.64% | 0.52% |
How has the Squier and Yamaha Guitars comparison changed over the last 12 months?
3 findings
- Yamaha Guitars was ahead of Squier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Squier’s share of searches among guitar brands worldwide moved from 2.8% to 3.2%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Yamaha Guitars’ share of searches among guitar brands worldwide moved from 5.2% to 7.1%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for guitar brands worldwide in September 2026?
2 changes
In September 2026, Squier gained share of searches among guitar brands worldwide, from 2.6% to 3.2%.
Estimated monthly branded searches for Yamaha Guitars worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Squier’s and Yamaha Guitars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Squier
1 branded search term
- squier
Yamaha Guitars
1 branded search term
- yamaha guitars
Other head-to-heads among guitar brands
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