How popular isMartin in search?
In September 2026, there were an estimated 74K branded searches for Martin worldwide which is down 18.2% over the last 12 months. Martin holds 5.6% estimated Share of Search among baritone guitar brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which baritone guitar brands compete with Martin?
Share of Search by month for Fender, Ibanez, PRS, Martin, Gretsch, Squier. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Ibanez | PRS | Martin | Gretsch | Squier | Gibson |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 13.1% | 7.2% | 5.9% | 3.9% | 3.2% | 0.64% |
| Nov 2025 | 64.6% | 15.4% | 6.9% | 5.7% | 3.8% | 3.1% | 0.62% |
| Dec 2025 | 64.6% | 15.4% | 6.9% | 5.7% | 3.8% | 3.1% | 0.62% |
| Jan 2026 | 61.7% | 18% | 6.6% | 6.6% | 3.6% | 3% | 0.59% |
| Feb 2026 | 64% | 14.9% | 8.2% | 5.5% | 3.7% | 3% | 0.74% |
| Mar 2026 | 63.9% | 18.9% | 5.7% | 4.7% | 3.1% | 3.1% | 0.62% |
| Apr 2026 | 64.9% | 15.2% | 6.8% | 5.6% | 3.7% | 3.1% | 0.75% |
| May 2026 | 63.1% | 19% | 6.9% | 4.7% | 3.1% | 2.6% | 0.62% |
| Jun 2026 | 60.2% | 22.1% | 8.1% | 3.6% | 3% | 2.4% | 0.49% |
| Jul 2026 | 64.6% | 15.6% | 7% | 5.8% | 3.2% | 3.2% | 0.63% |
| Aug 2026 | 63.2% | 15.3% | 8.4% | 5.6% | 3.8% | 3.1% | 0.62% |
| Sep 2026 | 62.8% | 15.2% | 8.3% | 5.6% | 3.7% | 3.7% | 0.61% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.8% | 831K | 0% | -0.4 points | |
| 2, held 2nd | 15.2% | 201K | 0% | -0.1 points | |
| 3, held 3rd | 8.3% | 110K | 0% | -0.1 points | |
| 4, held 4th | 5.6% | 74K | 0% | 0 points | |
| 5, held 5th | 3.7% | 49.5K | 0% | 0 points | |
| 6, held 6th | 3.7% | 49.5K | +22.2% | +0.7 points | |
| 7, held 7th | 0.61% | 8.1K | 0% | 0 points |
1.
Fender62.8%
Held 1st. 831K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Ibanez
15.2%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
PRS8.3%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Martin
5.6%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Gretsch3.7%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Squier3.7%
Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
7.
Gibson0.61%
Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Martin and its closest rivals
Every comparison with Martin
28 comparisons
- ADJ vs Martin
- Elation vs Martin
- Epiphone vs Martin
- Fender vs Martin
- Ibanez vs Martin
- Martin vs PRS
- Martin vs Taylor Guitars
- Martin vs Yamaha Guitars
- D'Addario vs Martin
- Martin vs On-Stage
- Gretsch vs Martin
- Martin vs Squier
- Ernie Ball vs Martin
- Chauvet vs Martin
- Lanikai vs Martin
- Gator vs Martin
- Hercules Stands vs Martin
- Kala vs Martin
- Elixir Strings vs Martin
- Martin vs Seagull
- Martin vs Robe
- Gibson vs Martin
- Martin vs Showtec
- Cordoba vs Martin
- Enya vs Martin
- Martin vs Rotosound
- Dean Markley vs Martin
- K&M vs Martin
How has branded search demand for Martin changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Martin worldwide fell from 90.5K to 74K.
- Across the 12 months ending September 2026, Martin’s estimated Share of Search among baritone guitar brands worldwide peaked at 6.6% in January 2026 and was lowest at 3.6% in June 2026.
How did search popularity change for baritone guitar brands worldwide in September 2026?
6 changes
In September 2026, Squier gained estimated Share of Search among baritone guitar brands worldwide, from 3.1% to 3.7%.
Ibanez’s estimated Share of Search among baritone guitar brands worldwide has lost ground for 3 months in a row, from 22.1% to 15.2% in September 2026.
Estimated monthly branded searches for Martin worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.
Estimated monthly branded searches for Gibson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Estimated monthly branded searches for Gretsch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Where does Martin compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baritone guitar brands | 4th of 7 | 5.6% | Shown above |
| Guitar stand brands | 2nd of 7 | 7.4% | Show ranking |
| Tenor ukulele brands | 2nd of 6 | 7.9% | Show ranking |
| Acoustic guitars | 3rd of 6 | 19.1% | Show ranking |
| Stage lighting brands | 3rd of 6 | 27.6% | Show ranking |
| Guitar strings | 2nd of 6 | 28.6% | Show ranking |
How is Martin measured?
Brandwave collects information about searches that people make online using Martin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- martin guitars
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