Kala vs Martin:Which is searched more?
In September 2026, Martin had more branded searches than Kala among tenor ukulele brands worldwide. Martin was estimated to have 74K branded searches compared to Kala’s 13.5K, and held an 8.5% Share of Search versus Kala’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kala or Martin?
Compare the tenor ukulele brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Martin, Kala. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Martin | Lanikai | Kala | Cordoba | Enya |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.3% | 8.5% | 1.7% | 1.9% | 0.27% | 0.34% |
| Nov 2025 | 87.5% | 8.4% | 1.7% | 1.8% | 0.27% | 0.33% |
| Dec 2025 | 86.5% | 8.5% | 2.1% | 2.3% | 0.34% | 0.41% |
| Jan 2026 | 84.8% | 9.9% | 2.4% | 2.2% | 0.26% | 0.32% |
| Feb 2026 | 86.2% | 8.3% | 2.5% | 2.4% | 0.27% | 0.4% |
| Mar 2026 | 87.8% | 7% | 2.6% | 2% | 0.28% | 0.34% |
| Apr 2026 | 86.6% | 8.3% | 2.5% | 1.9% | 0.27% | 0.4% |
| May 2026 | 88.5% | 7.2% | 2.2% | 1.6% | 0.28% | 0.35% |
| Jun 2026 | 89.6% | 5.9% | 2.2% | 1.6% | 0.29% | 0.35% |
| Jul 2026 | 86.4% | 8.5% | 2.5% | 1.9% | 0.33% | 0.41% |
| Aug 2026 | 86.3% | 8.4% | 2.5% | 1.8% | 0.41% | 0.41% |
| Sep 2026 | 87.2% | 8.5% | 2.1% | 1.6% | 0.33% | 0.33% |
How has the Kala and Martin comparison changed over the last 12 months?
3 findings
- Martin was ahead of Kala in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kala’s estimated Share of Search among tenor ukulele brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 19.8K to 13.5K.
- Across the 12 months ending September 2026, Martin’s estimated Share of Search among tenor ukulele brands worldwide held steady at 8.5%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for tenor ukulele brands worldwide in September 2026?
2 changes
Other head-to-heads among tenor ukulele brands
How each brand is measured
Brandwave collects information about searches that people make online using Kala’s and Martin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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