How popular isKala in search?
In September 2026, there were an estimated 13.5K branded searches for Kala worldwide which is down 31.8% over the last 12 months. Kala holds 39.1% estimated Share of Search among ukulele brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ukulele brands compete with Kala?
Share of Search by month for Lanikai, Kala, Cordoba. The figures are in the table below the chart.
View monthly share of search table
| Month | Lanikai | Kala | Cordoba |
|---|---|---|---|
| Oct 2025 | 44.4% | 48.5% | 7.1% |
| Nov 2025 | 44.4% | 48.5% | 7.1% |
| Dec 2025 | 44.4% | 48.4% | 7.2% |
| Jan 2026 | 49.6% | 45.1% | 5.3% |
| Feb 2026 | 48.6% | 46.2% | 5.3% |
| Mar 2026 | 53% | 41.3% | 5.7% |
| Apr 2026 | 53% | 41.2% | 5.7% |
| May 2026 | 53.8% | 39.2% | 7% |
| Jun 2026 | 53.8% | 39.2% | 7% |
| Jul 2026 | 53.4% | 39.6% | 7% |
| Aug 2026 | 52.9% | 38.6% | 8.6% |
| Sep 2026 | 52.4% | 39.1% | 8.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.4% | 18.1K | -18.5% | -0.4 points | |
| 2, held 2nd | 39.1% | 13.5K | -16.6% | +0.6 points | |
| 3, held 3rd | 8.4% | 2.9K | -19.4% | -0.2 points |
Compare search popularity between Kala and its closest rivals
Every comparison with Kala
11 comparisons
How has branded search demand for Kala changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kala worldwide fell from 19.8K to 13.5K.
- Across the 12 months ending September 2026, Kala’s estimated Share of Search among ukulele brands worldwide decreased from 48.5% to 39.1%.
- Across the 12 months ending September 2026, Kala’s estimated Share of Search among ukulele brands worldwide peaked at 48.5% in October 2025 and was lowest at 38.6% in August 2026.
- Across the 12 months ending September 2026, Kala fell from 1st to 2nd among ukulele brands worldwide.
How did search popularity change for ukulele brands worldwide in September 2026?
2 changes
In September 2026, Kala gained estimated Share of Search among ukulele brands worldwide, from 38.6% to 39.1%.
Lanikai’s estimated Share of Search among ukulele brands worldwide has lost ground for 3 months in a row, from 53.8% to 52.4% in September 2026.
Where does Kala compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tenor ukulele brands | 4th of 6 | 1.4% | Show ranking |
| Ukulele accessory brands | 6th of 6 | 1.5% | Show ranking |
| Ukuleles | 2nd of 6 | 30.2% | Show ranking |
| Ukulele brands | 2nd of 3 | 39.1% | Shown above |
How is Kala measured?
Brandwave collects information about searches that people make online using Kala’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- kala tenor
- kala tenor ukulele
- kala ukulele
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Is Kala your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.