Aquila vs Kala:Which is more popular by branded search?
In August 2026, Kala had more branded searches than Aquila among ukulele accessory brands worldwide. Kala was estimated to have 201K branded searches compared to Aquila’s 165K, and held an 18.1% Share of Search versus Aquila’s 14.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aquila or Kala?
Compare the ukulele accessory brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kala, Aquila. The figures are in the table below the chart.
View monthly share of search table
| Month | Snail | Kala | Aquila | D'Addario | Ortega | Lanikai |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 16.2% | 16.2% | 10.9% | 10.9% | 1.5% |
| Nov 2025 | 40.4% | 18% | 18% | 12.1% | 9.9% | 1.6% |
| Dec 2025 | 40.4% | 18.1% | 14.8% | 14.8% | 9.9% | 2% |
| Jan 2026 | 38.2% | 17% | 17% | 14% | 11.4% | 2.3% |
| Feb 2026 | 39.5% | 17.7% | 14.5% | 14.5% | 11.9% | 2% |
| Mar 2026 | 38.7% | 21.2% | 14.2% | 14.2% | 9.5% | 2.3% |
| Apr 2026 | 39.9% | 21.8% | 14.6% | 12% | 9.8% | 2% |
| May 2026 | 43.5% | 19.5% | 15.9% | 10.7% | 8.7% | 1.8% |
| Jun 2026 | 39.9% | 21.8% | 14.6% | 12% | 9.8% | 2% |
| Jul 2026 | 39.5% | 17.7% | 14.5% | 11.9% | 14.5% | 2% |
| Aug 2026 | 40.6% | 18.1% | 14.9% | 12.2% | 12.2% | 2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aquila and Kala comparison changed over the last 12 months?
3 findings
- Kala was ahead of Aquila in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aquila’s estimated Share of Search among ukulele accessory brands worldwide moved from 16.2% to 14.9%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Kala’s estimated Share of Search among ukulele accessory brands worldwide moved from 16.2% to 18.1%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for ukulele accessory brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Aquila worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aquila’s and Kala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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