How popular isKala in search?
In August 2026, there were an estimated 201K branded searches for Kala worldwide which held steady over the last 11 months. Kala holds 18.1% estimated Share of Search among ukulele accessory brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ukulele accessory brands compete with Kala?
Share of Search by month for Snail, Kala, Aquila, D'Addario, Ortega, Lanikai. The figures are in the table below the chart.
View monthly share of search table
| Month | Snail | Kala | Aquila | D'Addario | Ortega | Lanikai |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 16.2% | 16.2% | 10.9% | 10.9% | 1.5% |
| Nov 2025 | 40.4% | 18% | 18% | 12.1% | 9.9% | 1.6% |
| Dec 2025 | 40.4% | 18.1% | 14.8% | 14.8% | 9.9% | 2% |
| Jan 2026 | 38.2% | 17% | 17% | 14% | 11.4% | 2.3% |
| Feb 2026 | 39.5% | 17.7% | 14.5% | 14.5% | 11.9% | 2% |
| Mar 2026 | 38.7% | 21.2% | 14.2% | 14.2% | 9.5% | 2.3% |
| Apr 2026 | 39.9% | 21.8% | 14.6% | 12% | 9.8% | 2% |
| May 2026 | 43.5% | 19.5% | 15.9% | 10.7% | 8.7% | 1.8% |
| Jun 2026 | 39.9% | 21.8% | 14.6% | 12% | 9.8% | 2% |
| Jul 2026 | 39.5% | 17.7% | 14.5% | 11.9% | 14.5% | 2% |
| Aug 2026 | 40.6% | 18.1% | 14.9% | 12.2% | 12.2% | 2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.6% | 450K | 0% | +1.1 points | |
| 2, held 2nd | 18.1% | 201K | 0% | +0.5 points | |
| 3, held 3rd | 14.9% | 165K | 0% | +0.4 points | |
| 4, moved from 5th to 4th | 12.2% | 135K | 0% | +0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 12.2% | 135K | -18.2% | -2.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 2% | 22.2K | 0% | +0.1 points |
1.Snail
40.6%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +1.1 points.
2.
Kala18.1%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.Aquila
14.9%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.4 points.
12.2%
Moved from 5th to 4th. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.Ortega
12.2%
Moved from 4th to 5th. 135K estimated branded searches, -18.2% vs prior month. Share -2.3 points.
6.
Lanikai2%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Kala and its closest rivals
How has branded search demand for Kala changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kala worldwide held steady at 201K.
- Across the 11 months ending August 2026, Kala’s estimated Share of Search among ukulele accessory brands worldwide increased from 16.2% to 18.1%.
- Across the 11 months ending August 2026, Kala’s estimated Share of Search among ukulele accessory brands worldwide peaked at 21.8% in April 2026 and was lowest at 16.2% in October 2025.
- Across the 11 months ending August 2026, Kala rose from 3rd to 2nd among ukulele accessory brands worldwide.
How did search popularity change for ukulele accessory brands worldwide in August 2026?
5 changes
In August 2026, Snail gained estimated Share of Search among ukulele accessory brands worldwide, from 39.5% to 40.6%.
In August 2026, Ortega lost estimated Share of Search among ukulele accessory brands worldwide, from 14.5% to 12.2%.
In August 2026, D'Addario rose from 5th to 4th among ukulele accessory brands worldwide.
Estimated monthly branded searches for Lanikai worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
Estimated monthly branded searches for Aquila worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
Where does Kala compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ukulele accessory brands | 2nd of 6 | 18.1% | Shown above |
| Ukuleles | 1st of 6 | 84.6% | Show ranking |
How is Kala measured?
Brandwave collects information about searches that people make online using Kala’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kala
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Is Kala your brand?
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