Gretsch vs Martin:Which is searched more?
In September 2026, Martin had more branded searches than Gretsch among baritone guitar brands worldwide. Martin was estimated to have 74K branded searches compared to Gretsch’s 49.5K, and held a 5.6% Share of Search versus Gretsch’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gretsch or Martin?
Compare the baritone guitar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Martin, Gretsch. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Ibanez | PRS | Martin | Gretsch | Squier | Gibson |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 13.1% | 7.2% | 5.9% | 3.9% | 3.2% | 0.64% |
| Nov 2025 | 64.6% | 15.4% | 6.9% | 5.7% | 3.8% | 3.1% | 0.62% |
| Dec 2025 | 64.6% | 15.4% | 6.9% | 5.7% | 3.8% | 3.1% | 0.62% |
| Jan 2026 | 61.7% | 18% | 6.6% | 6.6% | 3.6% | 3% | 0.59% |
| Feb 2026 | 64% | 14.9% | 8.2% | 5.5% | 3.7% | 3% | 0.74% |
| Mar 2026 | 63.9% | 18.9% | 5.7% | 4.7% | 3.1% | 3.1% | 0.62% |
| Apr 2026 | 64.9% | 15.2% | 6.8% | 5.6% | 3.7% | 3.1% | 0.75% |
| May 2026 | 63.1% | 19% | 6.9% | 4.7% | 3.1% | 2.6% | 0.62% |
| Jun 2026 | 60.2% | 22.1% | 8.1% | 3.6% | 3% | 2.4% | 0.49% |
| Jul 2026 | 64.6% | 15.6% | 7% | 5.8% | 3.2% | 3.2% | 0.63% |
| Aug 2026 | 63.2% | 15.3% | 8.4% | 5.6% | 3.8% | 3.1% | 0.62% |
| Sep 2026 | 62.8% | 15.2% | 8.3% | 5.6% | 3.7% | 3.7% | 0.61% |
How has the Gretsch and Martin comparison changed over the last 12 months?
3 findings
- Martin was ahead of Gretsch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gretsch’s estimated Share of Search among baritone guitar brands worldwide moved from 3.9% to 3.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Martin’s estimated Share of Search among baritone guitar brands worldwide moved from 5.9% to 5.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for baritone guitar brands worldwide in September 2026?
2 changes
Other head-to-heads among baritone guitar brands
How each brand is measured
Brandwave collects information about searches that people make online using Gretsch’s and Martin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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