K&M vs Martin:Which is searched more?
In September 2026, Martin had more branded searches than K&M among guitar stand brands worldwide. Martin was estimated to have 74K branded searches compared to K&M’s 210, and held a 7.4% Share of Search versus K&M’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, K&M or Martin?
Compare the guitar stand brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Martin, K&M. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Martin | On-Stage | Gator | Hercules Stands | Gibson | K&M |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.1% | 7.6% | 3.6% | 1.5% | 1.3% | 0.83% | 0.02% |
| Nov 2025 | 85.1% | 7.5% | 3.5% | 1.6% | 1.4% | 0.82% | 0.02% |
| Dec 2025 | 84.5% | 7.4% | 3.5% | 1.7% | 2% | 0.81% | 0.02% |
| Jan 2026 | 82.2% | 8.8% | 5% | 1.8% | 1.4% | 0.79% | 0.02% |
| Feb 2026 | 84.2% | 7.2% | 4.2% | 2% | 1.4% | 0.97% | 0.03% |
| Mar 2026 | 85.7% | 6.2% | 4.4% | 1.6% | 1.2% | 0.84% | 0.02% |
| Apr 2026 | 84.3% | 7.3% | 4.2% | 1.9% | 1.4% | 0.97% | 0.02% |
| May 2026 | 86.1% | 6.4% | 3.7% | 1.7% | 1.3% | 0.85% | 0.02% |
| Jun 2026 | 86.7% | 5.2% | 4.4% | 1.7% | 1.2% | 0.7% | 0.02% |
| Jul 2026 | 84.7% | 7.5% | 3.6% | 1.9% | 1.4% | 0.83% | 0.02% |
| Aug 2026 | 84.4% | 7.5% | 3.6% | 2% | 1.6% | 0.82% | 0.02% |
| Sep 2026 | 83.3% | 7.4% | 5.2% | 1.8% | 1.5% | 0.81% | 0.02% |
How has the K&M and Martin comparison changed over the last 12 months?
3 findings
- Martin was ahead of K&M in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, K&M’s estimated Share of Search among guitar stand brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 260 to 210.
- Across the 12 months ending September 2026, Martin’s estimated Share of Search among guitar stand brands worldwide moved from 7.6% to 7.4%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for guitar stand brands worldwide in September 2026?
2 changes
Other head-to-heads among guitar stand brands
How each brand is measured
Brandwave collects information about searches that people make online using K&M’s and Martin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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