Brandwave

How popular isK&M in search?

In September 2026, there were an estimated 210 branded searches for K&M worldwide which is down 19.2% over the last 12 months. K&M holds 0.02% estimated Share of Search among guitar stand brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fender83.5%
  2. Martin7.4%
  3. On-Stage5.2%
  4. Gator1.5%
  5. Hercules Stands1.5%
  6. Gibson0.81%
  7. K&M0.02%
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Which guitar stand brands compete with K&M?

K&M against guitar stand brands worldwide, by month

Share of Search by month for Fender, Martin, On-Stage, K&M. The figures are in the table below the chart.

View monthly share of search table
MonthFenderMartinOn-StageGatorHercules StandsGibsonK&M
Oct 202585.3%7.6%3.6%1.3%1.3%0.83%0.02%
Nov 202585.3%7.5%3.5%1.4%1.4%0.82%0.02%
Dec 202584.7%7.4%3.5%1.5%2%0.81%0.02%
Jan 202682.3%8.8%5.1%1.6%1.4%0.79%0.02%
Feb 202684.4%7.3%4.2%1.8%1.4%0.97%0.03%
Mar 202685.9%6.3%4.4%1.4%1.2%0.84%0.02%
Apr 202684.6%7.3%4.2%1.5%1.4%0.97%0.02%
May 202686.3%6.4%3.7%1.4%1.3%0.85%0.02%
Jun 202687%5.3%4.5%1.4%1.2%0.7%0.02%
Jul 202685%7.6%3.6%1.6%1.4%0.83%0.02%
Aug 202684.7%7.5%3.6%1.7%1.6%0.83%0.02%
Sep 202683.5%7.4%5.2%1.5%1.5%0.81%0.02%

  1. 1.Fender

    83.5%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Martin

    7.4%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.On-Stage

    5.2%

    Held 3rd. 51.9K estimated branded searches, +46.2% vs prior month. Share +1.6 points.

  4. 4.Gator

    1.5%

    Held 4th. 15K estimated branded searches, -9.1% vs prior month. Share -0.2 points.

  5. 5.Hercules Stands

    1.5%

    Held 5th. 14.7K estimated branded searches, -6.7% vs prior month. Share -0.1 points.

  6. 6.Gibson

    0.81%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.K&M

    0.02%

    Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between K&M and its closest rivals

Every comparison with K&M

How has branded search demand for K&M changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for K&M worldwide fell from 260 to 210.
  • Across the 12 months ending September 2026, K&M’s estimated Share of Search among guitar stand brands worldwide held steady at 0.02%.

How did search popularity change for guitar stand brands worldwide in September 2026?

  1. In September 2026, On-Stage gained estimated Share of Search among guitar stand brands worldwide, from 3.6% to 5.2%.

  2. In September 2026, Fender lost estimated Share of Search among guitar stand brands worldwide, from 84.7% to 83.5%.

  3. Estimated monthly branded searches for K&M worldwide fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

  4. Estimated monthly branded searches for Martin worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  5. Estimated monthly branded searches for Gibson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does K&M compete?

K&M is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Guitar stand brands7th of 70.02%Shown above
Microphone stand brands6th of 60.08%Show ranking
Music stand brands6th of 60.16%Show ranking
Keyboard stand brands4th of 40.26%Show ranking
Amp stand brands4th of 40.3%Show ranking
Mic stand brands3rd of 31.2%Show ranking

How is K&M measured?

Brandwave collects information about searches that people make online using K&M’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • k and m stands

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How the Brand Demand Index is measured

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