K&M vs RODE:Which is more popular by branded search?
In August 2026, RODE had more branded searches than K&M among microphone stand brands worldwide. RODE was estimated to have 480 branded searches compared to K&M’s 210, and held a 0.02% Share of Search versus K&M’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, K&M or RODE?
Compare the microphone stand brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RODE, K&M. The figures are in the table below the chart.
View monthly share of search table
| Month | Atlas | Hercules | On-Stage | Ultimate Support | RODE | K&M |
|---|---|---|---|---|---|---|
| Oct 2025 | 99.5% | 0.36% | 0.07% | 0.06% | 0.02% | <0.01% |
| Nov 2025 | 99.4% | 0.44% | 0.09% | 0.07% | 0.03% | <0.01% |
| Dec 2025 | 98.9% | 0.8% | 0.13% | 0.1% | 0.04% | 0.01% |
| Jan 2026 | 99.1% | 0.65% | 0.13% | 0.08% | 0.04% | <0.01% |
| Feb 2026 | 99.2% | 0.54% | 0.11% | 0.07% | 0.03% | 0.01% |
| Mar 2026 | 99.4% | 0.36% | 0.09% | 0.07% | 0.03% | <0.01% |
| Apr 2026 | 99.5% | 0.36% | 0.09% | 0.07% | 0.02% | <0.01% |
| May 2026 | 99.5% | 0.36% | 0.09% | 0.07% | 0.02% | <0.01% |
| Jun 2026 | 99.4% | 0.44% | 0.08% | 0.07% | 0.02% | <0.01% |
| Jul 2026 | 99.2% | 0.54% | 0.1% | 0.09% | 0.02% | <0.01% |
| Aug 2026 | 99.5% | 0.36% | 0.09% | 0.07% | 0.02% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the K&M and RODE comparison changed over the last 12 months?
3 findings
- RODE was ahead of K&M in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, K&M’s estimated Share of Search among microphone stand brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 260 to 210.
- Across the 11 months ending August 2026, RODE’s estimated Share of Search among microphone stand brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for microphone stand brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using K&M’s and RODE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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