Martin vs Taylor Guitars:Which is more popular by branded search?
In August 2026, Martin and Taylor Guitars were level on Share of Search among acoustic guitars worldwide, with an estimated 74K branded searches each, at 1.7% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Martin or Taylor Guitars?
Compare the acoustic guitars people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Martin, Taylor Guitars. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Epiphone | Martin | Taylor Guitars | Seagull | Gibson |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.4% | 3.1% | 2% | 2% | 0.22% | 0.22% |
| Nov 2025 | 92.4% | 3% | 2% | 2% | 0.27% | 0.22% |
| Dec 2025 | 92% | 3% | 2% | 2.5% | 0.27% | 0.22% |
| Jan 2026 | 90.9% | 3.7% | 2.4% | 2.4% | 0.27% | 0.22% |
| Feb 2026 | 92.7% | 3.1% | 1.7% | 2.1% | 0.27% | 0.22% |
| Mar 2026 | 94% | 2.5% | 1.4% | 1.7% | 0.23% | 0.19% |
| Apr 2026 | 93.1% | 3.1% | 1.7% | 1.7% | 0.23% | 0.23% |
| May 2026 | 93.1% | 3.1% | 1.7% | 1.7% | 0.23% | 0.23% |
| Jun 2026 | 94% | 2.5% | 1.4% | 1.7% | 0.23% | 0.19% |
| Jul 2026 | 93.7% | 2.5% | 1.7% | 1.7% | 0.23% | 0.19% |
| Aug 2026 | 93.6% | 2.5% | 1.7% | 1.7% | 0.28% | 0.19% |
| Sep 2026 | — | — | — | — | — | — |
How has the Martin and Taylor Guitars comparison changed over the last 12 months?
3 findings
- Martin was ahead of Taylor Guitars in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Martin’s estimated Share of Search among acoustic guitars worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Taylor Guitars’ estimated Share of Search among acoustic guitars worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for acoustic guitars worldwide in August 2026?
2 changes
Estimated monthly branded searches for Martin worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
Estimated monthly branded searches for Taylor Guitars worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Martin’s and Taylor Guitars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Martin
1 branded search term
- martin guitars
Taylor Guitars
1 branded search term
- taylor guitar
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.