Behringer vs Electro-Harmonix:Which is more popular?
In September 2026, Electro-Harmonix had more branded searches than Behringer among guitar pedal brands worldwide. Electro-Harmonix had about 369,000 branded searches, while Behringer had 135,000. Electro-Harmonix made up 58.5% of all guitar pedal brand searches we track, and Behringer accounted for 21.4%. When we asked ChatGPT and Google AI Overviews about guitar pedal brands, Electro-Harmonix appeared in three of the five answers and Behringer in none.
Who do people search for more?
Electro-Harmonix, about 3 searches for every 1 for Behringer
Who does AI mention more?
Electro-Harmonix, mentioned in 3 of 5 answers, Behringer in 0
Who does AI recommend more?
Electro-Harmonix, the only one of the two named
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Top guitar pedal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Electro-Harmonix was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Behringer did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Boss1st
Strymon2nd- Electro-Harmonix3rd
MXR4th
Line 65th
TC Electronic6th- Behringer–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Boss4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Strymon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electro-Harmonix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MXR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Line 62 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TC Electronic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Behringer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about guitar pedal brands
5 answers
Asked ChatGPT
“Which guitar pedal brand should I buy?”
Asked ChatGPT
“What are the best guitar pedal brands?”
Asked ChatGPT
“What's the best guitar pedal brand for guitar effects?”
Searched Google, AI Overview
“best guitar pedal”
Searched Google, AI Overview
“pedal board pedals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Behringer or Electro-Harmonix more popular in search?
This chart shows how often people search Google for Behringer and Electro-Harmonix by name. Each line represents a brand's share of searches for all seven guitar pedal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Electro-Harmonix, Behringer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electro-Harmonix | Behringer | Line 6 | Boss | TC Electronic | MXR | Strymon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 29.7% | 8.8% | 6.9% | 4.1% | 2.7% | 3.3% |
| Nov 2025 | 43.3% | 28.9% | 10.1% | 7.4% | 4% | 3.2% | 3.2% |
| Dec 2025 | 48.6% | 26.5% | 7.8% | 6.9% | 3.7% | 2.9% | 3.6% |
| Jan 2026 | 48.7% | 26.6% | 7.8% | 6.6% | 4.4% | 2.9% | 2.9% |
| Feb 2026 | 48% | 26.1% | 7.7% | 8.1% | 4.4% | 2.9% | 2.9% |
| Mar 2026 | 50.9% | 22.7% | 7.9% | 9.6% | 3.8% | 2.5% | 2.5% |
| Apr 2026 | 47.2% | 31.4% | 6.2% | 5.8% | 4.3% | 2.8% | 2.3% |
| May 2026 | 47.3% | 31.4% | 6.2% | 5.7% | 4.3% | 2.8% | 2.3% |
| Jun 2026 | 54.5% | 24.3% | 7.1% | 5.2% | 4.1% | 2.7% | 2.2% |
| Jul 2026 | 53.7% | 24% | 6.8% | 5% | 4% | 3.2% | 3.2% |
| Aug 2026 | 58.9% | 21.5% | 6.3% | 4.8% | 3.6% | 2.9% | 1.9% |
| Sep 2026 | 58.5% | 21.4% | 6.3% | 4.9% | 3.6% | 2.9% | 2.3% |
How has the Behringer and Electro-Harmonix comparison changed over the last 12 months?
3 findings
- Electro-Harmonix was ahead of Behringer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Behringer’s share of searches among guitar pedal brands worldwide moved from 29.7% to 21.4%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Electro-Harmonix’s share of searches among guitar pedal brands worldwide moved from 44.6% to 58.5%, and its estimated monthly branded searches moved from 247K to 369K.
How did search popularity change for guitar pedal brands worldwide in September 2026?
2 changes
Behringer’s share of searches among guitar pedal brands worldwide has lost ground for 3 months in a row, from 24.3% to 21.4% in September 2026.
Estimated monthly branded searches for Electro-Harmonix worldwide rose 49.3% over 12 measured months, from 247K to 369K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Behringer’s and Electro-Harmonix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Behringer
1 branded search term
- behringer
Electro-Harmonix
2 branded search terms
- electro-harmonix
- electroharmonix
Other head-to-heads among guitar pedal brands
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