Brandwave

Line 6 vs MXR:Which is more popular?

In September 2026, Line 6 had more branded searches than MXR among guitar pedal brands worldwide. Line 6 had about 39,700 branded searches, while MXR had 18,100. Line 6 made up 6.3% of all guitar pedal brand searches we track, and MXR accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about guitar pedal brands, MXR appeared in three of the five answers and Line 6 in two. MXR was mentioned before Line 6 in every answer that named either.

Among guitar pedal brands worldwide in September 2026

Who do people search for more?

Line 6, about 2 searches for every 1 for MXR

Line 6 39.7K searchesMXR 18.1K searches

Who does AI mention more?

MXR, mentioned in 3 of 5 answers, Line 6 in 2

MXR in 3 of 5Line 6 in 2 of 5

Who does AI recommend more?

MXR, named ahead of Line 6 in 3 of 3 answers

MXR first in 3Line 6 never first

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Top guitar pedal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MXR was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Line 6 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MXR was listed before Line 6 in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boss1st
  2. Strymon2nd
  3. Electro-Harmonix3rd
  4. MXR4th
  5. Line 65th
  6. TC Electronic6th
  7. Behringer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boss4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Strymon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electro-Harmonix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MXR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Line 62 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TC Electronic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Behringer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar pedal brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Line 6 or MXR more popular in search?

This chart shows how often people search Google for Line 6 and MXR by name. Each line represents a brand's share of searches for all seven guitar pedal brands we track, month by month, from English-language searches worldwide.

Line 6 and MXR among guitar pedal brands worldwide, by month

Share of searches by month for Line 6, MXR. The figures are in the table below the chart.

View monthly share of searches table
MonthElectro-HarmonixBehringerLine 6BossTC ElectronicMXRStrymon
Oct 202544.6%29.7%8.8%6.9%4.1%2.7%3.3%
Nov 202543.3%28.9%10.1%7.4%4%3.2%3.2%
Dec 202548.6%26.5%7.8%6.9%3.7%2.9%3.6%
Jan 202648.7%26.6%7.8%6.6%4.4%2.9%2.9%
Feb 202648%26.1%7.7%8.1%4.4%2.9%2.9%
Mar 202650.9%22.7%7.9%9.6%3.8%2.5%2.5%
Apr 202647.2%31.4%6.2%5.8%4.3%2.8%2.3%
May 202647.3%31.4%6.2%5.7%4.3%2.8%2.3%
Jun 202654.5%24.3%7.1%5.2%4.1%2.7%2.2%
Jul 202653.7%24%6.8%5%4%3.2%3.2%
Aug 202658.9%21.5%6.3%4.8%3.6%2.9%1.9%
Sep 202658.5%21.4%6.3%4.9%3.6%2.9%2.3%

How has the Line 6 and MXR comparison changed over the last 12 months?

3 findings
  • Line 6 was ahead of MXR in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Line 6’s share of searches among guitar pedal brands worldwide moved from 8.8% to 6.3%, and its estimated monthly branded searches moved from 48.6K to 39.7K.
  • Across the 12 months ending September 2026, MXR’s share of searches among guitar pedal brands worldwide moved from 2.7% to 2.9%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

How did search popularity change for guitar pedal brands worldwide in September 2026?

2 changes
  1. Line 6’s share of searches among guitar pedal brands worldwide has lost ground for 3 months in a row, from 7.1% to 6.3% in September 2026.

  2. Estimated monthly branded searches for MXR worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Line 6’s and MXR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Line 6

2 branded search terms

  • line 6 amp
  • line 6 helix

MXR

1 branded search term

  • mxr

How the Brand Demand Index is measured

Other head-to-heads among guitar pedal brands

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