Electro-Harmonix vs TC Electronic:Which is searched more?
In August 2026, Electro-Harmonix had more branded searches than TC Electronic among guitar pedals worldwide. Electro-Harmonix was estimated to have 369K branded searches compared to TC Electronic’s 22.6K, and held a 64.2% Share of Search versus TC Electronic’s 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Electro-Harmonix or TC Electronic?
Compare the guitar pedals shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Electro-Harmonix, TC Electronic. The figures are in the table below the chart.
View monthly share of search table
| Month | Electro-Harmonix | TC Electronic |
|---|---|---|
| Oct 2025 | 50% | 4.6% |
| Nov 2025 | 49.1% | 4.5% |
| Dec 2025 | 53.7% | 4% |
| Jan 2026 | 54.2% | 4.9% |
| Feb 2026 | 53.7% | 4.9% |
| Mar 2026 | 56.1% | 4.2% |
| Apr 2026 | 51.2% | 4.7% |
| May 2026 | 51.6% | 4.7% |
| Jun 2026 | 60% | 4.5% |
| Jul 2026 | 58.8% | 4.4% |
| Aug 2026 | 64.2% | 3.9% |
| Sep 2026 | — | — |
How has the Electro-Harmonix and TC Electronic comparison changed over the last 12 months?
3 findings
- Electro-Harmonix was ahead of TC Electronic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Electro-Harmonix’s estimated Share of Search among guitar pedals worldwide moved from 50% to 64.2%, and its estimated monthly branded searches moved from 247K to 369K.
- Across the 11 months ending August 2026, TC Electronic’s estimated Share of Search among guitar pedals worldwide moved from 4.6% to 3.9%, and its estimated monthly branded searches moved from 22.8K to 22.6K.
How did search popularity change for guitar pedals worldwide in August 2026?
2 changes
In August 2026, Electro-Harmonix gained estimated Share of Search among guitar pedals worldwide, from 58.8% to 64.2%.
TC Electronic’s estimated Share of Search among guitar pedals worldwide has lost ground for 3 months in a row, from 4.7% to 3.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Electro-Harmonix’s and TC Electronic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electro-Harmonix
2 branded search terms
- electro-harmonix
- electroharmonix
TC Electronic
2 branded search terms
- tc electronic
- tcelectronic
Put your own brand in this comparison
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