Brandwave

AKG vs Marshall:Which is searched more?

In September 2026, Marshall had more branded searches than AKG among earphones brands worldwide. Marshall was estimated to have 503K branded searches compared to AKG’s 100K, and held a 5.1% Share of Search versus AKG’s 1%. These are worldwide searches for English-language branded terms.

Share of Search among earphones brands worldwide in September 2026Which is more popular in search, AKG or Marshall?
AKG1%100K searches
vs
Marshall5.1%503K searches

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Which is more popular in search, AKG or Marshall?

Compare the earphones brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AKG and Marshall among earphones brands worldwide, by month

Share of Search by month for Marshall, AKG. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonyBoseMarshallSamsungAKG
Oct 202545.1%36.2%7.8%4.7%5%1.1%
Nov 202548.1%34.9%8.7%3.7%3.6%1%
Dec 202549.9%34.5%7.8%3.6%3.2%0.98%
Jan 202646.7%38%6.2%4.1%3.8%1.2%
Feb 202643.2%40.5%6.7%3.6%4.7%1.3%
Mar 202642.9%40.3%6.9%4.2%4.5%1.2%
Apr 202651.1%34.4%6%3.7%3.7%1.1%
May 202648.2%36.2%6.9%3.8%3.8%1.1%
Jun 202649%35%6.7%4.5%3.7%1.1%
Jul 202646%37.8%6.4%5%3.8%1%
Aug 202645.6%38%6.6%4.8%4%0.95%
Sep 202644.1%40%6.2%5.1%3.6%1%

How has the AKG and Marshall comparison changed over the last 12 months?

  • Marshall was ahead of AKG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AKG’s estimated Share of Search among earphones brands worldwide moved from 1.1% to 1%, and its estimated monthly branded searches held steady at 100K.
  • Across the 12 months ending September 2026, Marshall’s estimated Share of Search among earphones brands worldwide moved from 4.7% to 5.1%, and its estimated monthly branded searches moved from 421K to 503K.

How did search popularity change for earphones brands worldwide in September 2026?

  1. Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.

Other head-to-heads among earphones brands

How each brand is measured

Brandwave collects information about searches that people make online using AKG’s and Marshall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AKG

2 branded search terms

  • akg
  • akg microphone

Marshall

4 branded search terms

  • bluetooth speaker marshall
  • marshall bluetooth speaker
  • marshall emberton
  • marshall speaker

How the Brand Demand Index is measured

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