Brandwave

How popular isMarshall in search?

In September 2026, there were an estimated 503K branded searches for Marshall worldwide which is up 19.5% over the last 12 months. Marshall holds 7.5% estimated Share of Search among speaker brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL64.7%
  2. Sonos12.8%
  3. Bose9.2%
  4. Marshall7.5%
  5. Bang & Olufsen4.5%
  6. Ultimate Ears1.4%
Marshall website (opens in a new tab)

Follow Marshall and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which speaker brands compete with Marshall?

Marshall against speaker brands worldwide, by month

Share of Search by month for JBL, Sonos, Bose, Marshall, Bang & Olufsen. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonosBoseMarshallBang & OlufsenUltimate Ears
Oct 202562.8%13.6%10.8%6.5%4.7%1.5%
Nov 202563.6%14.4%11.5%4.9%4.1%1.5%
Dec 202567.4%12.3%10.6%4.9%3.3%1.5%
Jan 202667.4%12.2%9%5.9%4.2%1.4%
Feb 202664.8%13.5%10%5.5%4.7%1.5%
Mar 202662.5%15.3%10%6.1%4.3%1.7%
Apr 202670.7%10.9%8.3%5.1%3.6%1.4%
May 202666.2%13.2%9.5%5.2%4.5%1.5%
Jun 202668.2%11.2%9.3%6.2%3.6%1.5%
Jul 202667.3%11%9.3%7.3%3.6%1.4%
Aug 202666.1%12%9.5%7%4.1%1.4%
Sep 202664.7%12.8%9.2%7.5%4.5%1.4%

  1. 1.JBL

    64.7%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.4 points.

  2. 2.Sonos

    12.8%

    Held 2nd. 865K estimated branded searches, -1.1% vs prior month. Share +0.9 points.

  3. 3.Bose

    9.2%

    Held 3rd. 617K estimated branded searches, -11.3% vs prior month. Share -0.4 points.

  4. 4.Marshall

    7.5%

    Held 4th. 503K estimated branded searches, -1.5% vs prior month. Share +0.5 points.

  5. 5.Bang & Olufsen

    4.5%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Ultimate Ears

    1.4%

    Held 6th. 91.7K estimated branded searches, -7.5% vs prior month. Share 0 points.

Compare search popularity between Marshall and its closest rivals

Every comparison with Marshall

How has branded search demand for Marshall changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Marshall worldwide rose from 421K to 503K.
  • Across the 12 months ending September 2026, Marshall’s estimated Share of Search among speaker brands worldwide increased from 6.5% to 7.5%.
  • Across the 12 months ending September 2026, Marshall’s estimated Share of Search among speaker brands worldwide peaked at 7.5% in September 2026 and was lowest at 4.9% in November 2025.

How did search popularity change for speaker brands worldwide in September 2026?

  1. In September 2026, Sonos gained estimated Share of Search among speaker brands worldwide, from 12% to 12.8%.

  2. In September 2026, JBL lost estimated Share of Search among speaker brands worldwide, from 66.1% to 64.7%.

  3. Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.

  4. Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.

Where does Marshall compete?

Marshall is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Headphone brands7th of 91.9%Show ranking
Earphones brands4th of 65.1%Show ranking
Speaker brands4th of 67.5%Shown above
Bluetooth speaker brands4th of 57.6%Show ranking
Portable speaker brands4th of 518.2%Show ranking
Guitar amps3rd of 619.3%Show ranking
Guitar amp brands3rd of 420.1%Show ranking

How is Marshall measured?

Brandwave collects information about searches that people make online using Marshall’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • bluetooth speaker marshall
  • marshall bluetooth speaker
  • marshall emberton
  • marshall speaker

Do you work for Marshall? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Marshall your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free