Brandwave

Marshall vs Vox:Which is more popular by branded search?

In August 2026, Marshall had more branded searches than Vox among guitar amps worldwide. Marshall was estimated to have 525K branded searches compared to Vox’s 14.8K, and held a 49.6% Share of Search versus Vox’s 1.4%. These are worldwide searches for English-language branded terms.

Share of Search among guitar amps worldwide in August 2026Which is more popular in search, Marshall or Vox?
Marshall49.6%525K searches
vs
Vox1.4%14.8K searches

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Which is more popular in search, Marshall or Vox?

Compare the guitar amps people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Marshall and Vox among guitar amps worldwide, by month

Share of Search by month for Marshall, Vox. The figures are in the table below the chart.

View monthly share of search table
MonthMarshallFenderOrangeBlackstarBossVox
Oct 202540.3%50.8%3.1%1.7%2.5%1.7%
Nov 202540.7%49.1%3.6%1.6%3%2%
Dec 202541.2%48.7%3.6%1.6%2.9%2%
Jan 202639.7%50.1%3.7%2%2.5%2%
Feb 202635.5%53.1%3.9%2.1%3.2%2.1%
Mar 202635.3%53.2%3.2%1.8%4.8%1.8%
Apr 202640.2%49.6%3.6%1.6%3%2%
May 202636.7%54.8%2.7%1.8%2.2%1.8%
Jun 202640.7%51.7%3.1%1.4%1.7%1.4%
Jul 202649.5%43.3%2.6%1.4%1.7%1.4%
Aug 202649.6%42.5%3.1%1.7%1.7%1.4%
Sep 2026——————

How has the Marshall and Vox comparison changed over the last 12 months?

  • Marshall was ahead of Vox in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Marshall’s estimated Share of Search among guitar amps worldwide moved from 40.3% to 49.6%, and its estimated monthly branded searches moved from 436K to 525K.
  • Across the 11 months ending August 2026, Vox’s estimated Share of Search among guitar amps worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for guitar amps worldwide in August 2026?

  1. Marshall’s estimated Share of Search among guitar amps worldwide has gained ground for 3 months in a row, from 36.7% to 49.6% in August 2026.

  2. Estimated monthly branded searches for Vox worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Marshall’s and Vox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Marshall

5 branded search terms

  • bluetooth speaker marshall
  • marshall bluetooth speaker
  • marshall com
  • marshall emberton
  • marshall speaker

Vox

1 branded search term

  • vox amp

How the Brand Demand Index is measured

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