Marshall vs Peavey:Which is more popular?
In September 2026, Peavey had more branded searches than Marshall among guitar amp brands worldwide. Peavey had about 22,200 branded searches, while Marshall had 8,200. Peavey made up 1% of all guitar amp brand searches we track, and Marshall accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about guitar amp brands, Marshall appeared in three of the four answers and Peavey in two. Marshall was mentioned before Peavey in every answer that named either.
Who do people search for more?
Peavey, about 3 searches for every 1 for Marshall
Who does AI mention more?
Marshall, mentioned in 3 of 4 answers, Peavey in 2
Who does AI recommend more?
Marshall, named ahead of Peavey in 3 of 3 answers
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Top guitar amp brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Marshall was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Peavey was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Marshall was listed before Peavey in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fender4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Vox3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Orange3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Boss3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Marshall3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Blackstar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mesa/Boogie2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Peavey2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about guitar amp brands
4 answers
Asked ChatGPT
“Which guitar amp brand should I buy?”
Asked ChatGPT
“What are the best guitar amp brands?”
Asked ChatGPT
“What's the best guitar amp brand for home practice?”
Searched Google, AI Overview
“guitar amp brands”
Searched Google, AI Overview
“best guitar amp”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Marshall or Peavey more popular in search?
This chart shows how often people search Google for Marshall and Peavey by name. Each line represents a brand's share of searches for all eight guitar amp brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Peavey, Marshall. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vox | Fender | Blackstar | Orange | Boss | Mesa/Boogie | Peavey | Marshall |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 42.5% | 7.7% | 3.1% | 1.6% | 1.1% | 1.1% | 0.34% |
| Nov 2025 | 51.9% | 35.2% | 6.2% | 3% | 1.4% | 0.92% | 0.92% | 0.34% |
| Dec 2025 | 52.2% | 35.5% | 5.3% | 3.1% | 1.5% | 0.93% | 1.1% | 0.34% |
| Jan 2026 | 46.7% | 38.8% | 7% | 3.3% | 1.6% | 1% | 1.2% | 0.36% |
| Feb 2026 | 46.1% | 39% | 6.9% | 3.3% | 1.9% | 1.2% | 1.2% | 0.36% |
| Mar 2026 | 47.1% | 38.6% | 7% | 2.8% | 2.2% | 1% | 1% | 0.31% |
| Apr 2026 | 50.5% | 35.1% | 7.3% | 3% | 1.5% | 1.1% | 1.1% | 0.27% |
| May 2026 | 47.9% | 38.8% | 7.1% | 2.3% | 1.4% | 1% | 1% | 0.31% |
| Jun 2026 | 42.5% | 42% | 9% | 3% | 1.2% | 0.93% | 0.93% | 0.33% |
| Jul 2026 | 52.4% | 35.3% | 6.4% | 2.6% | 1.2% | 0.94% | 0.94% | 0.3% |
| Aug 2026 | 47.5% | 38.9% | 6% | 3.4% | 1.4% | 1.3% | 1% | 0.45% |
| Sep 2026 | 47.1% | 38.4% | 7.1% | 3.4% | 1.4% | 1.3% | 1% | 0.38% |
How has the Marshall and Peavey comparison changed over the last 12 months?
3 findings
- Peavey was ahead of Marshall in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marshall’s share of searches among guitar amp brands worldwide moved from 0.34% to 0.38%, and its estimated monthly branded searches held steady at 8.2K.
- Across the 12 months ending September 2026, Peavey’s share of searches among guitar amp brands worldwide moved from 1.1% to 1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for guitar amp brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Peavey worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Marshall’s and Peavey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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