Kids headphones:Which brands are most popular in search?
In August 2026, Sony was the most searched among kids headphones worldwide, with an estimated 2.7M branded searches and 52.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Sony52.8%
JBL43.2%
Belkin3.9%- BuddyPhones0.07%
- Puro Sound<0.01%
Snug<0.01%
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Share of SearchLeaderboard
Compare the kids headphones people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sony, JBL, Belkin. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | JBL | Belkin | BuddyPhones | Puro Sound | Snug |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 47.8% | 4.3% | 0.05% | <0.01% | <0.01% |
| Nov 2025 | 43.5% | 53.2% | 3.2% | 0.05% | <0.01% | <0.01% |
| Dec 2025 | 43.5% | 53.2% | 3.2% | 0.06% | <0.01% | <0.01% |
| Jan 2026 | 48.2% | 48.2% | 3.5% | 0.05% | <0.01% | <0.01% |
| Feb 2026 | 52.9% | 43.2% | 3.9% | 0.06% | <0.01% | <0.01% |
| Mar 2026 | 52.4% | 42.8% | 4.7% | 0.07% | <0.01% | <0.01% |
| Apr 2026 | 43.5% | 53.2% | 3.2% | 0.05% | <0.01% | <0.01% |
| May 2026 | 47.8% | 47.8% | 4.3% | 0.05% | <0.01% | <0.01% |
| Jun 2026 | 47.8% | 47.8% | 4.3% | 0.06% | <0.01% | <0.01% |
| Jul 2026 | 53.2% | 43.5% | 3.2% | 0.06% | <0.01% | <0.01% |
| Aug 2026 | 52.8% | 43.2% | 3.9% | 0.07% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.8% | 2.7M | 0% | -0.4 points | |
| 2, held 2nd | 43.2% | 2.2M | 0% | -0.3 points | |
| 3, held 3rd | 3.9% | 201K | +21.8% | +0.7 points | |
| 4, held 4th | 0.07% | 3.6K | +24.1% | 0 points | |
| 5, held 5th | <0.01% | 140 | +55.6% | 0 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
1.
Sony52.8%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
JBL43.2%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Belkin3.9%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +0.7 points.
0.07%
Held 4th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.
<0.01%
Held 5th. 140 estimated branded searches, +55.6% vs prior month. Share 0 points.
6.
Snug<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among kids headphones worldwide?
6 brands
In August 2026, Sony was the most searched among kids headphones worldwide, with an estimated 2.7M branded searches and 52.8% estimated Share of Search within this set. JBL is in 2nd place, 9.6 percentage points behind at 43.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Sony | 47.8% → 52.8% | 53.2%Jul 2026 | 43.5%Apr 2026 | 2nd → 1st |
| JBL | 47.8% → 43.2% | 53.2%Apr 2026 | 42.8%Mar 2026 | 1st → 2nd |
| Belkin | 4.3% → 3.9% | 4.7%Mar 2026 | 3.2%Dec 2025 | 3rd |
| BuddyPhones | 0.05% → 0.07% | 0.07%Aug 2026 | 0.05%Nov 2025 | 4th |
| Puro Sound | <0.01% | <0.01%Dec 2025 | <0.01%Jul 2026 | 5th |
| Snug | <0.01% | <0.01%Feb 2026 | <0.01%Dec 2025 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among kids headphones worldwide increased from 47.8% to 52.8%.
- Across the 11 months ending August 2026, JBL’s estimated Share of Search among kids headphones worldwide decreased from 47.8% to 43.2%.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among kids headphones worldwide peaked at 53.2% in July 2026 and was lowest at 43.5% in April 2026.
- Across the 11 months ending August 2026, JBL’s estimated Share of Search among kids headphones worldwide peaked at 53.2% in April 2026 and was lowest at 42.8% in March 2026.
- Across the 11 months ending August 2026, Belkin’s estimated Share of Search among kids headphones worldwide peaked at 4.7% in March 2026 and was lowest at 3.2% in December 2025.
- Across the 11 months ending August 2026, Sony rose from 2nd to 1st among kids headphones worldwide.
- Across the 11 months ending August 2026, JBL fell from 1st to 2nd among kids headphones worldwide.
- Across the 11 months ending August 2026, Belkin, BuddyPhones, Puro Sound and Snug held steady: their estimated Share of Search among kids headphones worldwide each moved less than 0.5 percentage points.
How did search popularity change for kids headphones worldwide in August 2026?
5 changes
In August 2026, Belkin gained estimated Share of Search among kids headphones worldwide, from 3.2% to 3.9%.
JBL’s estimated Share of Search among kids headphones worldwide has lost ground for 3 months in a row, from 47.8% to 43.2% in August 2026.
Estimated monthly branded searches for BuddyPhones worldwide rose 50% over 11 measured months, from 2.4K to 3.6K in August 2026.
Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.
Estimated monthly branded searches for Puro Sound worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
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