Brandwave

How popular isPuro Sound in search?

In August 2026, there were an estimated 140 branded searches for Puro Sound worldwide which is down 17.6% over the last 11 months. Puro Sound holds <0.01% estimated Share of Search among kids headphones worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sony52.8%
  2. JBL43.2%
  3. Belkin3.9%
  4. BuddyPhones0.07%
  5. Puro Sound<0.01%
  6. Snug<0.01%
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Which kids headphones compete with Puro Sound?

Puro Sound against kids headphones worldwide, by month

Share of Search by month for Sony, JBL, Belkin, Puro Sound. The figures are in the table below the chart.

View monthly share of search table
MonthSonyJBLBelkinBuddyPhonesPuro SoundSnug
Oct 202547.8%47.8%4.3%0.05%<0.01%<0.01%
Nov 202543.5%53.2%3.2%0.05%<0.01%<0.01%
Dec 202543.5%53.2%3.2%0.06%<0.01%<0.01%
Jan 202648.2%48.2%3.5%0.05%<0.01%<0.01%
Feb 202652.9%43.2%3.9%0.06%<0.01%<0.01%
Mar 202652.4%42.8%4.7%0.07%<0.01%<0.01%
Apr 202643.5%53.2%3.2%0.05%<0.01%<0.01%
May 202647.8%47.8%4.3%0.05%<0.01%<0.01%
Jun 202647.8%47.8%4.3%0.06%<0.01%<0.01%
Jul 202653.2%43.5%3.2%0.06%<0.01%<0.01%
Aug 202652.8%43.2%3.9%0.07%<0.01%<0.01%
Sep 2026——————
  1. 1.Sony

    52.8%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.JBL

    43.2%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Belkin

    3.9%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +0.7 points.

  4. 4.BuddyPhones

    0.07%

    Held 4th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

  5. 5.Puro Sound

    <0.01%

    Held 5th. 140 estimated branded searches, +55.6% vs prior month. Share 0 points.

  6. 6.Snug

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Puro Sound and its closest rivals

How has branded search demand for Puro Sound changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Puro Sound worldwide fell from 170 to 140.
  • Across the 11 months ending August 2026, Puro Sound’s estimated Share of Search among kids headphones worldwide held steady at <0.01%.

How did search popularity change for kids headphones worldwide in August 2026?

  1. In August 2026, Belkin gained estimated Share of Search among kids headphones worldwide, from 3.2% to 3.9%.

  2. JBL’s estimated Share of Search among kids headphones worldwide has lost ground for 3 months in a row, from 47.8% to 43.2% in August 2026.

  3. Estimated monthly branded searches for BuddyPhones worldwide rose 50% over 11 measured months, from 2.4K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.

  5. Estimated monthly branded searches for Puro Sound worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

How is Puro Sound measured?

Brandwave collects information about searches that people make online using Puro Sound’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • puro sound

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How the Brand Demand Index is measured

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Is Puro Sound your brand?

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