Brandwave

How popular isJBL in search?

In August 2026, there were an estimated 2.2M branded searches for JBL worldwide which held steady over the last 11 months. JBL holds 43.2% estimated Share of Search among kids headphones worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sony52.8%
  2. JBL43.2%
  3. Belkin3.9%
  4. BuddyPhones0.07%
  5. Puro Sound<0.01%
  6. Snug<0.01%
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Which kids headphones compete with JBL?

JBL against kids headphones worldwide, by month

Share of Search by month for Sony, JBL, Belkin. The figures are in the table below the chart.

View monthly share of search table
MonthSonyJBLBelkinBuddyPhonesPuro SoundSnug
Oct 202547.8%47.8%4.3%0.05%<0.01%<0.01%
Nov 202543.5%53.2%3.2%0.05%<0.01%<0.01%
Dec 202543.5%53.2%3.2%0.06%<0.01%<0.01%
Jan 202648.2%48.2%3.5%0.05%<0.01%<0.01%
Feb 202652.9%43.2%3.9%0.06%<0.01%<0.01%
Mar 202652.4%42.8%4.7%0.07%<0.01%<0.01%
Apr 202643.5%53.2%3.2%0.05%<0.01%<0.01%
May 202647.8%47.8%4.3%0.05%<0.01%<0.01%
Jun 202647.8%47.8%4.3%0.06%<0.01%<0.01%
Jul 202653.2%43.5%3.2%0.06%<0.01%<0.01%
Aug 202652.8%43.2%3.9%0.07%<0.01%<0.01%
Sep 2026——————

  1. 1.Sony

    52.8%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.JBL

    43.2%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Belkin

    3.9%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +0.7 points.

  4. 4.BuddyPhones

    0.07%

    Held 4th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

  5. 5.Puro Sound

    <0.01%

    Held 5th. 140 estimated branded searches, +55.6% vs prior month. Share 0 points.

  6. 6.Snug

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between JBL and its closest rivals

How has branded search demand for JBL changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for JBL worldwide held steady at 2.2M.
  • Across the 11 months ending August 2026, JBL’s estimated Share of Search among kids headphones worldwide decreased from 47.8% to 43.2%.
  • Across the 11 months ending August 2026, JBL’s estimated Share of Search among kids headphones worldwide peaked at 53.2% in April 2026 and was lowest at 42.8% in March 2026.
  • Across the 11 months ending August 2026, JBL fell from 1st to 2nd among kids headphones worldwide.

How did search popularity change for kids headphones worldwide in August 2026?

  1. In August 2026, Belkin gained estimated Share of Search among kids headphones worldwide, from 3.2% to 3.9%.

  2. JBL’s estimated Share of Search among kids headphones worldwide has lost ground for 3 months in a row, from 47.8% to 43.2% in August 2026.

  3. Estimated monthly branded searches for BuddyPhones worldwide rose 50% over 11 measured months, from 2.4K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.

  5. Estimated monthly branded searches for Puro Sound worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

Where does JBL compete?

JBL is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Party speaker brands2nd of 627.9%Show ranking
Pa systems2nd of 629.9%Show ranking
Studio monitors2nd of 632.2%Show ranking
Foldback monitor brands2nd of 634.3%Show ranking
Kids headphones2nd of 643.2%Shown above
Soundbar brands1st of 543.7%Show ranking

How is JBL measured?

Brandwave collects information about searches that people make online using JBL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jbl

Do you work for JBL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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