BuddyPhones vs JBL:Which is more popular by branded search?
In August 2026, JBL had more branded searches than BuddyPhones among kids headphones worldwide. JBL was estimated to have 2.2M branded searches compared to BuddyPhones’ 3.6K, and held a 43.2% Share of Search versus BuddyPhones’ 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BuddyPhones or JBL?
Compare the kids headphones people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JBL, BuddyPhones. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | JBL | Belkin | BuddyPhones | Puro Sound | Snug |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 47.8% | 4.3% | 0.05% | <0.01% | <0.01% |
| Nov 2025 | 43.5% | 53.2% | 3.2% | 0.05% | <0.01% | <0.01% |
| Dec 2025 | 43.5% | 53.2% | 3.2% | 0.06% | <0.01% | <0.01% |
| Jan 2026 | 48.2% | 48.2% | 3.5% | 0.05% | <0.01% | <0.01% |
| Feb 2026 | 52.9% | 43.2% | 3.9% | 0.06% | <0.01% | <0.01% |
| Mar 2026 | 52.4% | 42.8% | 4.7% | 0.07% | <0.01% | <0.01% |
| Apr 2026 | 43.5% | 53.2% | 3.2% | 0.05% | <0.01% | <0.01% |
| May 2026 | 47.8% | 47.8% | 4.3% | 0.05% | <0.01% | <0.01% |
| Jun 2026 | 47.8% | 47.8% | 4.3% | 0.06% | <0.01% | <0.01% |
| Jul 2026 | 53.2% | 43.5% | 3.2% | 0.06% | <0.01% | <0.01% |
| Aug 2026 | 52.8% | 43.2% | 3.9% | 0.07% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the BuddyPhones and JBL comparison changed over the last 12 months?
3 findings
- JBL was ahead of BuddyPhones in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BuddyPhones’ estimated Share of Search among kids headphones worldwide moved from 0.05% to 0.07%, and its estimated monthly branded searches moved from 2.4K to 3.6K.
- Across the 11 months ending August 2026, JBL’s estimated Share of Search among kids headphones worldwide moved from 47.8% to 43.2%, and its estimated monthly branded searches held steady at 2.2M.
How did search popularity change for kids headphones worldwide in August 2026?
2 changes
JBL’s estimated Share of Search among kids headphones worldwide has lost ground for 3 months in a row, from 47.8% to 43.2% in August 2026.
Estimated monthly branded searches for BuddyPhones worldwide rose 50% over 11 measured months, from 2.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BuddyPhones’ and JBL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BuddyPhones
1 branded search term
- buddy phones
JBL
1 branded search term
- jbl
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.