JBL vs Sony:Which is more popular by branded search?
In August 2026, Sony had more branded searches than JBL among kids headphones worldwide. Sony was estimated to have 2.7M branded searches compared to JBL’s 2.2M, and held a 52.8% Share of Search versus JBL’s 43.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, JBL or Sony?
Compare the kids headphones people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sony, JBL. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | JBL | Belkin | BuddyPhones | Puro Sound | Snug |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 47.8% | 4.3% | 0.05% | <0.01% | <0.01% |
| Nov 2025 | 43.5% | 53.2% | 3.2% | 0.05% | <0.01% | <0.01% |
| Dec 2025 | 43.5% | 53.2% | 3.2% | 0.06% | <0.01% | <0.01% |
| Jan 2026 | 48.2% | 48.2% | 3.5% | 0.05% | <0.01% | <0.01% |
| Feb 2026 | 52.9% | 43.2% | 3.9% | 0.06% | <0.01% | <0.01% |
| Mar 2026 | 52.4% | 42.8% | 4.7% | 0.07% | <0.01% | <0.01% |
| Apr 2026 | 43.5% | 53.2% | 3.2% | 0.05% | <0.01% | <0.01% |
| May 2026 | 47.8% | 47.8% | 4.3% | 0.05% | <0.01% | <0.01% |
| Jun 2026 | 47.8% | 47.8% | 4.3% | 0.06% | <0.01% | <0.01% |
| Jul 2026 | 53.2% | 43.5% | 3.2% | 0.06% | <0.01% | <0.01% |
| Aug 2026 | 52.8% | 43.2% | 3.9% | 0.07% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the JBL and Sony comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Sony took it in February 2026, JBL took it in April 2026, Sony took it in July 2026.
- Across the 11 months ending August 2026, JBL’s estimated Share of Search among kids headphones worldwide moved from 47.8% to 43.2%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among kids headphones worldwide moved from 47.8% to 52.8%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
How did search popularity change for kids headphones worldwide in August 2026?
2 changes
JBL’s estimated Share of Search among kids headphones worldwide has lost ground for 3 months in a row, from 47.8% to 43.2% in August 2026.
Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using JBL’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.