Brandwave

How popular isBelkin in search?

In August 2026, there were an estimated 201K branded searches for Belkin worldwide which held steady over the last 11 months. Belkin holds 3.9% estimated Share of Search among kids headphones worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sony52.8%
  2. JBL43.2%
  3. Belkin3.9%
  4. BuddyPhones0.07%
  5. Puro Sound<0.01%
  6. Snug<0.01%
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Which kids headphones compete with Belkin?

Belkin against kids headphones worldwide, by month

Share of Search by month for Sony, JBL, Belkin. The figures are in the table below the chart.

View monthly share of search table
MonthSonyJBLBelkinBuddyPhonesPuro SoundSnug
Oct 202547.8%47.8%4.3%0.05%<0.01%<0.01%
Nov 202543.5%53.2%3.2%0.05%<0.01%<0.01%
Dec 202543.5%53.2%3.2%0.06%<0.01%<0.01%
Jan 202648.2%48.2%3.5%0.05%<0.01%<0.01%
Feb 202652.9%43.2%3.9%0.06%<0.01%<0.01%
Mar 202652.4%42.8%4.7%0.07%<0.01%<0.01%
Apr 202643.5%53.2%3.2%0.05%<0.01%<0.01%
May 202647.8%47.8%4.3%0.05%<0.01%<0.01%
Jun 202647.8%47.8%4.3%0.06%<0.01%<0.01%
Jul 202653.2%43.5%3.2%0.06%<0.01%<0.01%
Aug 202652.8%43.2%3.9%0.07%<0.01%<0.01%
Sep 2026——————

  1. 1.Sony

    52.8%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.JBL

    43.2%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Belkin

    3.9%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +0.7 points.

  4. 4.BuddyPhones

    0.07%

    Held 4th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

  5. 5.Puro Sound

    <0.01%

    Held 5th. 140 estimated branded searches, +55.6% vs prior month. Share 0 points.

  6. 6.Snug

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Belkin and its closest rivals

How has branded search demand for Belkin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Belkin worldwide held steady at 201K.
  • Across the 11 months ending August 2026, Belkin’s estimated Share of Search among kids headphones worldwide peaked at 4.7% in March 2026 and was lowest at 3.2% in December 2025.

How did search popularity change for kids headphones worldwide in August 2026?

  1. In August 2026, Belkin gained estimated Share of Search among kids headphones worldwide, from 3.2% to 3.9%.

  2. JBL’s estimated Share of Search among kids headphones worldwide has lost ground for 3 months in a row, from 47.8% to 43.2% in August 2026.

  3. Estimated monthly branded searches for BuddyPhones worldwide rose 50% over 11 measured months, from 2.4K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.

  5. Estimated monthly branded searches for Puro Sound worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

Where does Belkin compete?

Belkin is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kids headphones3rd of 63.9%Shown above
Docking station brands4th of 67.8%Show ranking
Phone charger brands4th of 58.6%Show ranking
Power bank brands4th of 58.6%Show ranking
USB hub brands3rd of 69.5%Show ranking
Power strip brands3rd of 69.7%Show ranking
Extension lead brands3rd of 610%Show ranking
Car phone mounts2nd of 612.9%Show ranking
Kvm switch brands2nd of 622.9%Show ranking

How is Belkin measured?

Brandwave collects information about searches that people make online using Belkin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • belkin

Do you work for Belkin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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