Brandwave

How popular isBelkin in search?

In August 2026, there were an estimated 201K branded searches for Belkin worldwide which held steady over the last 11 months. Belkin holds 10% estimated Share of Search among extension lead brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Anker67.5%
  2. Eaton18.3%
  3. Belkin10%
  4. Brennenstuhl2%
  5. HPM2%
  6. Masterplug0.18%
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Which extension lead brands compete with Belkin?

Belkin against extension lead brands worldwide, by month

Share of Search by month for Anker, Eaton, Belkin, Brennenstuhl, HPM. The figures are in the table below the chart.

View monthly share of search table
MonthAnkerEatonBelkinBrennenstuhlHPMMasterplug
Oct 202564.1%19.7%10.7%2.6%2.6%0.19%
Nov 202564.9%19.2%10.5%2.6%2.6%0.23%
Dec 202566.2%17.1%11.4%2.8%2.3%0.25%
Jan 202665.2%19.1%10.4%2.6%2.6%0.23%
Feb 202656.1%30.2%9.1%2.2%2.2%0.2%
Mar 202664.6%21.4%9.6%1.9%2.4%0.17%
Apr 202668.6%18.7%8.4%2.1%2.1%0.18%
May 202667.6%18.5%10.1%1.7%2%0.18%
Jun 202667.6%18.5%10.1%1.7%2%0.18%
Jul 202667.9%19.3%8.7%1.7%2.1%0.19%
Aug 202667.5%18.3%10%2%2%0.18%
Sep 2026——————

  1. 1.Anker

    67.5%

    Held 1st. 1.4M estimated branded searches, +4.9% vs prior month. Share -0.5 points.

  2. 2.Eaton

    18.3%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Belkin

    10%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.3 points.

  4. 4.Brennenstuhl

    2%

    Moved from 5th to 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

  5. 5.HPM

    2%

    Moved from 4th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Masterplug

    0.18%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Belkin and its closest rivals

How has branded search demand for Belkin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Belkin worldwide held steady at 201K.
  • Across the 11 months ending August 2026, Belkin’s estimated Share of Search among extension lead brands worldwide decreased from 10.7% to 10%.
  • Across the 11 months ending August 2026, Belkin’s estimated Share of Search among extension lead brands worldwide peaked at 11.4% in December 2025 and was lowest at 8.4% in April 2026.

How did search popularity change for extension lead brands worldwide in August 2026?

  1. In August 2026, Belkin gained estimated Share of Search among extension lead brands worldwide, from 8.7% to 10%.

  2. In August 2026, Eaton lost estimated Share of Search among extension lead brands worldwide, from 19.3% to 18.3%.

  3. In August 2026, Brennenstuhl rose from 5th to 4th among extension lead brands worldwide.

  4. In August 2026, HPM fell from 4th to 5th among extension lead brands worldwide.

  5. Estimated monthly branded searches for Anker worldwide rose 13.2% over 11 measured months, from 1.2M to 1.4M in August 2026.

Where does Belkin compete?

Belkin is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kids headphones3rd of 63.9%Show ranking
Docking station brands4th of 67.8%Show ranking
Phone charger brands4th of 58.6%Show ranking
Power bank brands4th of 58.6%Show ranking
USB hub brands3rd of 69.5%Show ranking
Power strip brands3rd of 69.7%Show ranking
Extension lead brands3rd of 610%Shown above
Car phone mounts2nd of 612.9%Show ranking
Kvm switch brands2nd of 622.9%Show ranking

How is Belkin measured?

Brandwave collects information about searches that people make online using Belkin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • belkin

Do you work for Belkin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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