Belkin vs Masterplug:Which is more popular by branded search?
In August 2026, Belkin had more branded searches than Masterplug among power strip brands worldwide. Belkin was estimated to have 201K branded searches compared to Masterplug’s 3.6K, and held a 9.7% Share of Search versus Masterplug’s 0.17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Belkin or Masterplug?
Compare the power strip brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Belkin, Masterplug. The figures are in the table below the chart.
View monthly share of search table
| Month | Anker | APC | Belkin | Brennenstuhl | Tripp Lite | Masterplug |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 27.1% | 9.9% | 2.4% | 1.3% | 0.18% |
| Nov 2025 | 60% | 26.6% | 9.7% | 2.4% | 1.1% | 0.21% |
| Dec 2025 | 58.5% | 27.6% | 10.1% | 2.5% | 1.1% | 0.22% |
| Jan 2026 | 60.2% | 26.3% | 9.6% | 2.4% | 1.3% | 0.21% |
| Feb 2026 | 60% | 26.4% | 9.7% | 2.4% | 1.3% | 0.21% |
| Mar 2026 | 62.3% | 25.2% | 9.2% | 1.9% | 1.2% | 0.17% |
| Apr 2026 | 66.4% | 22.2% | 8.1% | 2% | 1.1% | 0.18% |
| May 2026 | 65.5% | 21.9% | 9.8% | 1.6% | 1.1% | 0.17% |
| Jun 2026 | 65.5% | 21.9% | 9.8% | 1.6% | 1.1% | 0.17% |
| Jul 2026 | 65.7% | 22.9% | 8.4% | 1.7% | 1.1% | 0.18% |
| Aug 2026 | 65.4% | 21.7% | 9.7% | 2% | 1.1% | 0.17% |
| Sep 2026 | — | — | — | — | — | — |
How has the Belkin and Masterplug comparison changed over the last 12 months?
3 findings
- Belkin was ahead of Masterplug in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Belkin’s estimated Share of Search among power strip brands worldwide moved from 9.9% to 9.7%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Masterplug’s estimated Share of Search among power strip brands worldwide moved from 0.18% to 0.17%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for power strip brands worldwide in August 2026?
1 change
In August 2026, Belkin gained estimated Share of Search among power strip brands worldwide, from 8.4% to 9.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Belkin’s and Masterplug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Belkin
1 branded search term
- belkin
Masterplug
1 branded search term
- masterplug
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.