Brandwave

APC vs Belkin:Which is more popular by branded search?

In August 2026, APC had more branded searches than Belkin among power strip brands worldwide. APC was estimated to have 450K branded searches compared to Belkin’s 201K, and held a 21.7% Share of Search versus Belkin’s 9.7%. These are worldwide searches for English-language branded terms.

Share of Search among power strip brands worldwide in August 2026Which is more popular in search, APC or Belkin?
APC21.7%450K searches
vs
Belkin9.7%201K searches

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Which is more popular in search, APC or Belkin?

Compare the power strip brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

APC and Belkin among power strip brands worldwide, by month

Share of Search by month for APC, Belkin. The figures are in the table below the chart.

View monthly share of search table
MonthAnkerAPCBelkinBrennenstuhlTripp LiteMasterplug
Oct 202559.1%27.1%9.9%2.4%1.3%0.18%
Nov 202560%26.6%9.7%2.4%1.1%0.21%
Dec 202558.5%27.6%10.1%2.5%1.1%0.22%
Jan 202660.2%26.3%9.6%2.4%1.3%0.21%
Feb 202660%26.4%9.7%2.4%1.3%0.21%
Mar 202662.3%25.2%9.2%1.9%1.2%0.17%
Apr 202666.4%22.2%8.1%2%1.1%0.18%
May 202665.5%21.9%9.8%1.6%1.1%0.17%
Jun 202665.5%21.9%9.8%1.6%1.1%0.17%
Jul 202665.7%22.9%8.4%1.7%1.1%0.18%
Aug 202665.4%21.7%9.7%2%1.1%0.17%
Sep 2026——————

How has the APC and Belkin comparison changed over the last 12 months?

  • APC was ahead of Belkin in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, APC’s estimated Share of Search among power strip brands worldwide moved from 27.1% to 21.7%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 11 months ending August 2026, Belkin’s estimated Share of Search among power strip brands worldwide moved from 9.9% to 9.7%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for power strip brands worldwide in August 2026?

  1. In August 2026, Belkin gained estimated Share of Search among power strip brands worldwide, from 8.4% to 9.7%.

  2. In August 2026, APC lost estimated Share of Search among power strip brands worldwide, from 22.9% to 21.7%.

How each brand is measured

Brandwave collects information about searches that people make online using APC’s and Belkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

APC

1 branded search term

  • apc

Belkin

1 branded search term

  • belkin

How the Brand Demand Index is measured

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