Brandwave

Belkin vs Tripp Lite:Which is more popular by branded search?

In August 2026, Belkin had more branded searches than Tripp Lite among power strip brands worldwide. Belkin was estimated to have 201K branded searches compared to Tripp Lite’s 22.2K, and held a 9.7% Share of Search versus Tripp Lite’s 1.1%. These are worldwide searches for English-language branded terms.

Share of Search among power strip brands worldwide in August 2026Which is more popular in search, Belkin or Tripp Lite?
Belkin9.7%201K searches
vs
Tripp Lite1.1%22.2K searches

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Which is more popular in search, Belkin or Tripp Lite?

Compare the power strip brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Belkin and Tripp Lite among power strip brands worldwide, by month

Share of Search by month for Belkin, Tripp Lite. The figures are in the table below the chart.

View monthly share of search table
MonthAnkerAPCBelkinBrennenstuhlTripp LiteMasterplug
Oct 202559.1%27.1%9.9%2.4%1.3%0.18%
Nov 202560%26.6%9.7%2.4%1.1%0.21%
Dec 202558.5%27.6%10.1%2.5%1.1%0.22%
Jan 202660.2%26.3%9.6%2.4%1.3%0.21%
Feb 202660%26.4%9.7%2.4%1.3%0.21%
Mar 202662.3%25.2%9.2%1.9%1.2%0.17%
Apr 202666.4%22.2%8.1%2%1.1%0.18%
May 202665.5%21.9%9.8%1.6%1.1%0.17%
Jun 202665.5%21.9%9.8%1.6%1.1%0.17%
Jul 202665.7%22.9%8.4%1.7%1.1%0.18%
Aug 202665.4%21.7%9.7%2%1.1%0.17%
Sep 2026——————

How has the Belkin and Tripp Lite comparison changed over the last 12 months?

  • Belkin was ahead of Tripp Lite in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Belkin’s estimated Share of Search among power strip brands worldwide moved from 9.9% to 9.7%, and its estimated monthly branded searches held steady at 201K.
  • Across the 11 months ending August 2026, Tripp Lite’s estimated Share of Search among power strip brands worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for power strip brands worldwide in August 2026?

  1. In August 2026, Belkin gained estimated Share of Search among power strip brands worldwide, from 8.4% to 9.7%.

  2. Estimated monthly branded searches for Tripp Lite worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Belkin’s and Tripp Lite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Belkin

1 branded search term

  • belkin

Tripp Lite

1 branded search term

  • tripp lite

How the Brand Demand Index is measured

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