Brandwave

Belkin vs INIU:Which is more popular?

In September 2026, Belkin had more branded searches than INIU among power bank brands worldwide. Belkin had about 288,000 branded searches, while INIU had 27,100. Belkin made up 11% of all power bank brand searches we track, and INIU accounted for 1%. When we asked ChatGPT and Google AI Overviews about power bank brands, Belkin and INIU each appeared in four of the five answers. INIU was mentioned before Belkin in three out of five answers.

Among power bank brands worldwide in September 2026

Who do people search for more?

Belkin, about 11 searches for every 1 for INIU

Belkin 288K searchesINIU 27.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Belkin in 4 of 5INIU in 4 of 5

Who does AI recommend more?

INIU, named ahead of Belkin in 3 of 5 answers

INIU first in 3Belkin first in 2

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Top power bank brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Belkin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. INIU was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. INIU was listed before Belkin in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. UGREEN2nd
  3. INIU3rd
  4. Belkin4th
  5. Baseus5th
  6. mophie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UGREEN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Belkin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • INIU4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baseus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • mophie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power bank brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Belkin or INIU more popular in search?

This chart shows how often people search Google for Belkin and INIU by name. Each line represents a brand's share of searches for all six power bank brands we track, month by month, from English-language searches worldwide.

Belkin and INIU among power bank brands worldwide, by month

Share of searches by month for Belkin, INIU. The figures are in the table below the chart.

View monthly share of searches table
MonthAnkerUGREENBelkinBaseusmophieINIU
Oct 202544.7%27.6%12.1%12.5%2%0.99%
Nov 202544.5%27.9%12.2%12.4%2%0.99%
Dec 202543.8%27.7%12.5%12.2%2.2%1.5%
Jan 202644.3%28%12.2%12.4%2.2%0.98%
Feb 202644.4%28%12%12.6%2%0.98%
Mar 202644.7%28.3%11.7%12.5%2%0.81%
Apr 202646.3%29.3%10.4%11.2%1.9%0.84%
May 202645.6%28.9%12.2%10.7%1.8%0.83%
Jun 202645.3%29.2%12.1%10.6%1.8%1%
Jul 202645.5%29.9%11%10.7%1.8%1%
Aug 202643.8%29.8%12.8%10.6%1.7%1.2%
Sep 202646.6%30.7%11%8.9%1.7%1%

How has the Belkin and INIU comparison changed over the last 12 months?

3 findings
  • Belkin was ahead of INIU in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Belkin’s share of searches among power bank brands worldwide moved from 12.1% to 11%, and its estimated monthly branded searches moved from 270K to 288K.
  • Across the 12 months ending September 2026, INIU’s share of searches among power bank brands worldwide moved from 0.99% to 1%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for power bank brands worldwide in September 2026?

2 changes
  1. In September 2026, Belkin lost share of searches among power bank brands worldwide, from 12.8% to 11%.

  2. Estimated monthly branded searches for INIU worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Belkin’s and INIU’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Belkin

4 branded search terms

  • belkin
  • belkin boostcharge
  • belkin charger
  • belkin power bank

INIU

1 branded search term

  • iniu

How the Brand Demand Index is measured

Other head-to-heads among power bank brands

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