Brandwave

Extension lead brands:Which brands are most popular in search?

In August 2026, Anker was the most searched among extension lead brands worldwide, with an estimated 1.4M branded searches and 67.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Anker67.5%
  2. Eaton18.3%
  3. Belkin10%
  4. Brennenstuhl2%
  5. HPM2%
  6. Masterplug0.18%

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Share of SearchLeaderboard

Compare the extension lead brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among extension lead brands worldwide, by month

Share of Search by month for Anker, Eaton, Belkin, Brennenstuhl, HPM. The figures are in the table below the chart.

View monthly share of search table
MonthAnkerEatonBelkinBrennenstuhlHPMMasterplug
Oct 202564.1%19.7%10.7%2.6%2.6%0.19%
Nov 202564.9%19.2%10.5%2.6%2.6%0.23%
Dec 202566.2%17.1%11.4%2.8%2.3%0.25%
Jan 202665.2%19.1%10.4%2.6%2.6%0.23%
Feb 202656.1%30.2%9.1%2.2%2.2%0.2%
Mar 202664.6%21.4%9.6%1.9%2.4%0.17%
Apr 202668.6%18.7%8.4%2.1%2.1%0.18%
May 202667.6%18.5%10.1%1.7%2%0.18%
Jun 202667.6%18.5%10.1%1.7%2%0.18%
Jul 202667.9%19.3%8.7%1.7%2.1%0.19%
Aug 202667.5%18.3%10%2%2%0.18%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Anker

    67.5%

    Held 1st. 1.4M estimated branded searches, +4.9% vs prior month. Share -0.5 points.

  2. 2.Eaton

    18.3%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Belkin

    10%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.3 points.

  4. 4.Brennenstuhl

    2%

    Moved from 5th to 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

  5. 5.HPM

    2%

    Moved from 4th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Masterplug

    0.18%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among extension lead brands worldwide?

In August 2026, Anker was the most searched among extension lead brands worldwide, with an estimated 1.4M branded searches and 67.5% estimated Share of Search within this set. Eaton is in 2nd place, 49.2 percentage points behind at 18.3% Share of Search.

Global extension lead brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Anker64.1% → 67.5%68.6%Apr 202656.1%Feb 20261st
Eaton19.7% → 18.3%30.2%Feb 202617.1%Dec 20252nd
Belkin10.7% → 10%11.4%Dec 20258.4%Apr 20263rd
Brennenstuhl2.6% → 2%2.8%Dec 20251.7%May 20264th
HPM2.6% → 2%2.6%Oct 20252%Aug 20265th
Masterplug0.19% → 0.18%0.25%Dec 20250.17%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Anker’s estimated Share of Search among extension lead brands worldwide increased from 64.1% to 67.5%.
  • Across the 11 months ending August 2026, Eaton’s estimated Share of Search among extension lead brands worldwide decreased from 19.7% to 18.3%.
  • Across the 11 months ending August 2026, Belkin’s estimated Share of Search among extension lead brands worldwide decreased from 10.7% to 10%.
  • Across the 11 months ending August 2026, Brennenstuhl’s estimated Share of Search among extension lead brands worldwide decreased from 2.6% to 2%.
  • Across the 11 months ending August 2026, HPM’s estimated Share of Search among extension lead brands worldwide decreased from 2.6% to 2%.
  • Across the 11 months ending August 2026, Anker’s estimated Share of Search among extension lead brands worldwide peaked at 68.6% in April 2026 and was lowest at 56.1% in February 2026.
  • Across the 11 months ending August 2026, Eaton’s estimated Share of Search among extension lead brands worldwide peaked at 30.2% in February 2026 and was lowest at 17.1% in December 2025.
  • Across the 11 months ending August 2026, Belkin’s estimated Share of Search among extension lead brands worldwide peaked at 11.4% in December 2025 and was lowest at 8.4% in April 2026.
  • Across the 11 months ending August 2026, Brennenstuhl’s estimated Share of Search among extension lead brands worldwide peaked at 2.8% in December 2025 and was lowest at 1.7% in May 2026.
  • Across the 11 months ending August 2026, Masterplug held steady: its estimated Share of Search among extension lead brands worldwide moved less than 0.5 percentage points.

How did search popularity change for extension lead brands worldwide in August 2026?

  1. In August 2026, Belkin gained estimated Share of Search among extension lead brands worldwide, from 8.7% to 10%.

  2. In August 2026, Eaton lost estimated Share of Search among extension lead brands worldwide, from 19.3% to 18.3%.

  3. In August 2026, Brennenstuhl rose from 5th to 4th among extension lead brands worldwide.

  4. In August 2026, HPM fell from 4th to 5th among extension lead brands worldwide.

  5. Estimated monthly branded searches for Anker worldwide rose 13.2% over 11 measured months, from 1.2M to 1.4M in August 2026.

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